Estudio de factibilidad para la puesta en marcha de una empresa importadora de rodamientos para el sector automotriz e industrial en la ciudad de Guayaquil.
Fecha
2009-05-08
Autores
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
El rodamiento tiene su nombre y su origen en los cuerpos rodantes, tales como el
rodillo de madera que utilizaban los egipcios en la época de los faraones, este
procedimiento permitió aumentar la velocidad de desplazamiento, resolver el
problema de fricción y disminuir el lado pesado de las tareas. El rodamiento se
adaptó a su entorno (de ahí los distintos tipos de rodamientos) y contribuyó en los
progresos técnicos, en el desarrollo de la industria y, en consecuencia, en los
modos de vida. Por lo tanto el propósito fundamental de esta tesis, es demostrar la
viabilidad de la puesta en marcha de una empresa importadora y distribuidora de
rodamientos para el sector automotriz e industrial en la ciudad de Guayaquil. Para
el desarrollo de esta tesis es necesario realizar un estudio de mercado en el cual se
utilizaron las siguientes técnicas: análisis de datos de fuentes primarias y
secundarias, análisis de los canales de distribución, análisis con las cuales hemos
podido determinar la existencia de un mercado, donde nuestra empresa tendrá la
oportunidad de introducir sus productos en el mercado. En el desarrollo del
estudio técnico utilizamos el método cualitativo por puntos, para determinar la
ubicación de la empresa la cual estará ubicada en las calles García Moreno #
1314-1316 y Aguirre, en un local de 108 mts2 aproximadamente y funcionará de
acuerdo al CIIU G5150.0.09 correspondiente a este tipo de actividad, los
rodamientos serán importados de la República de China con la tecnología y
características que el proveedor garantiza, requisitos indispensables para hacer a la
mercadería atractiva y competitiva en el mercado. La inversión total del proyecto
será de $112,076.35 financiados con un capital propio de $37,076.35 y el 66.92%
restante correspondiente a $ 75,000.00 lo obtendremos mediante un préstamo a
una entidad bancaria, valores que mediante el análisis económico y la evaluación
se demostrará la viabilidad del proyecto, con un tiempo de recuperación de la
inversión de 2 años, con una tasa interna de retorno del 72%.
The bearing has its name and its origin in the rolling elements, such as wooden roller used by the Egyptians in the time of the Pharaohs, this procedure greatly enhanced the speed, resolving the friction problem and reduce the heavy side tasks. The bearing is adapted to their environment (hence the different types of bearings) and contributed to the technical progress in the development of the industry and therefore, in the lifestyles. Therefore the main purpose of this thesis is to demonstrate the feasibility of launching an importer and distributor of bearings for the automotive and industrial sector in the city of Guayaquil. for development of this thesis is necessary to conduct a market study in which They used the following techniques: data analysis of primary sources and secondary analysis of the distribution channels, which analyzes we have I was unable to determine the existence of a market where our company will have the opportunity to introduce their products in the market. In developing the technical study used the qualitative method points to determine the location of the company which will be located in the streets García Moreno # 1314-1316 and Aguirre, an area approximately 108 m2 and operate According to ISIC G5150.0.09 corresponding to this type of activity, bearings will be imported from the Republic of China with the technology and characteristics that the supplier guarantees prerequisites for the attractive and competitive goods market. The total project investment of $ 112,076.35 will be funded with an equity capital of $ 37,076.35 and 66.92% remaining amount of $ 75,000.00 as a loan to obtain by a bank, securities through economic analysis and evaluation project feasibility will be demonstrated, with a recovery time of investment of 2 years with an internal rate of return of 72%.
The bearing has its name and its origin in the rolling elements, such as wooden roller used by the Egyptians in the time of the Pharaohs, this procedure greatly enhanced the speed, resolving the friction problem and reduce the heavy side tasks. The bearing is adapted to their environment (hence the different types of bearings) and contributed to the technical progress in the development of the industry and therefore, in the lifestyles. Therefore the main purpose of this thesis is to demonstrate the feasibility of launching an importer and distributor of bearings for the automotive and industrial sector in the city of Guayaquil. for development of this thesis is necessary to conduct a market study in which They used the following techniques: data analysis of primary sources and secondary analysis of the distribution channels, which analyzes we have I was unable to determine the existence of a market where our company will have the opportunity to introduce their products in the market. In developing the technical study used the qualitative method points to determine the location of the company which will be located in the streets García Moreno # 1314-1316 and Aguirre, an area approximately 108 m2 and operate According to ISIC G5150.0.09 corresponding to this type of activity, bearings will be imported from the Republic of China with the technology and characteristics that the supplier guarantees prerequisites for the attractive and competitive goods market. The total project investment of $ 112,076.35 will be funded with an equity capital of $ 37,076.35 and 66.92% remaining amount of $ 75,000.00 as a loan to obtain by a bank, securities through economic analysis and evaluation project feasibility will be demonstrated, with a recovery time of investment of 2 years with an internal rate of return of 72%.
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Palabras clave
SISTEMAS DE ORGANIZACIÓN INDUSTRIAL, RODILLO DE MADERA, SECTOR AUTOMOTRIZ E INDUSTRIAL, RODAMIENTOS