Análisis de la estructura organizacional para la implementación de un Departamento de Logística en la Distribuidora Bazurto
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2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En el siglo XXI, la mayoría de las empresas que se dedican a la distribución de
productos cuentan con un Departamento de Logística; el objetivo de este proyecto fue
analizar la estructura organizacional para posteriormente implementar un Departamento de
Logística en la Distribuidora Bazurto, la cual ha venido efectuando la comercialización de los
productos de forma empírica en el Cantón Daule. Con el fin de obtener información verídica
en la parte metodológica del proyecto se implementó el método cuantitativo el cual
contribuyo a los análisis de las encuestas a los clientes y trabajadores mientras el cualitativo
fue en base a las entrevistas, según los datos de los trabajadores el 67% considera que la
logística no es manejada correctamente, por ello el 61% afirma que es importante la
implementación del Departamento. En cuanto a los clientes el 50% de los encuestados ha
presentados retrasos en la llegada de sus pedidos entre otros eventos, con estos resultados se
presume que la creación del Departamento de Logística de Distribución traerá consigo
mejoras para el crecimiento de la empresa.
In the 21st century, most of the companies that dedicate themselves to the distribution of products have a Logistics Department; the objective of this project was to analyze the organizational structure to subsequently implement a Logistics Department in the Bazurto Distributor, which has been marketing the products empirically in the Canton of Daule. In order to obtain truthful information in the methodological part of the project, the quantitative method was applied, which contributed to the analysis of the surveys to the clients and workers while the qualitative was based on the interviews, according to the data of the workers. 67% considers that logistics is not handled correctly, therefore 61% affirms that the implementation of the Department is important. Regarding customers, 50% of respondents have presented delays in the arrival of their orders among other events, with these results it is presumed that the creation of the Distribution Logistics Department will bring improvements for the growth of the company.
In the 21st century, most of the companies that dedicate themselves to the distribution of products have a Logistics Department; the objective of this project was to analyze the organizational structure to subsequently implement a Logistics Department in the Bazurto Distributor, which has been marketing the products empirically in the Canton of Daule. In order to obtain truthful information in the methodological part of the project, the quantitative method was applied, which contributed to the analysis of the surveys to the clients and workers while the qualitative was based on the interviews, according to the data of the workers. 67% considers that logistics is not handled correctly, therefore 61% affirms that the implementation of the Department is important. Regarding customers, 50% of respondents have presented delays in the arrival of their orders among other events, with these results it is presumed that the creation of the Distribution Logistics Department will bring improvements for the growth of the company.
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ESTRUCTURA ORGANIZACIONAL, LOGÍSTICA, DISTRIBUIDORA, FALLAS INTERNAS