Diseño de plan de marketing para incrementar y fidelizar clientes para la empresa Muebles Metalicos Dom-Camp
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La empresa muebles metálicos Dom-Camp está dedicada a la fabricación de muebles metálicos y muebles de oficina, está posesionado en el mercado alrededor de 10 años y está ubicada en la ciudad de Guayaquil en alcedo 2806 y la octava esta empresa brinda un excelente servicio a las personas ya que cuenta con una variedad de muebles en especial muebles de oficina de una excelente calidad y brindando garantía para que el cliente se sienta satisfecho.
Los muebles metálicos Dom-Camp no posee con estrategias publicitarias y debido a eso ha mostrado falencias con una baja en las ventas por lo cual la propuesta que queremos realizar es implementar un diseño de marketing digital en la cual utilizaremos las redes sociales para así dar a conocer la empresa y promocionar sus productos con un precio accesible al mercado para que así la empresa pueda incrementar sus ventas y a su vez fidelizar e introducir nuevos clientes.
The metal furniture company Dom-Camp is dedicated to the manufacture of metal furniture and office furniture, has been in the market for about 10 years and is located in the city of Guayaquil at alcedo 2806 and the eighth this company provides excellent service to people because it has a variety of furniture, especially office furniture of excellent quality and providing a guarantee that the client feels satisfied. The metal furniture Dom-Camp does not have advertising strategies and because of that it has shown flaws with a drop in sales, so the proposal we want to make is to implement a digital marketing design in which we will use social networks to give Get to know the company and promote its products with a price accessible to the market so that the company can increase its sales and at the same time build loyalty and introduce new customers.
The metal furniture company Dom-Camp is dedicated to the manufacture of metal furniture and office furniture, has been in the market for about 10 years and is located in the city of Guayaquil at alcedo 2806 and the eighth this company provides excellent service to people because it has a variety of furniture, especially office furniture of excellent quality and providing a guarantee that the client feels satisfied. The metal furniture Dom-Camp does not have advertising strategies and because of that it has shown flaws with a drop in sales, so the proposal we want to make is to implement a digital marketing design in which we will use social networks to give Get to know the company and promote its products with a price accessible to the market so that the company can increase its sales and at the same time build loyalty and introduce new customers.
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MARKETING, FIDELIZAR, PROMOCIONAR, ESTRATEGIA Y MARKETING DIGITAL.