Diseño de estrategias para fidelizar a los clientes de la compañía Tixjuris consultores Empresariales S.A. en la Ciudad de Guayaquil
Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El sector de servicios en el ámbito legal de la ciudad de Guayaquil está en aumento por lo que las compañías dedicadas a este medio se ven perjudicadas por la competencia, en los diferentes procesos legales incurridos por sus clientes como pueden ser civiles, tributarios, de arbitraje, de aduana, etc.; debido a los costosos gastos en contratar a un asesor legal para cada caso que se presente y a la gravedad de cada uno; hemos planteado el diseño de estrategias para mantener y aumentar la cartera de clientes fidelizándolos a la compañía con la creación de un valor agregado promocionando planes anuales a diferente costos incluyendo cualquier tipo de trámite y resoluciones legales dependiendo del campo ejecutorio en el cual se desarrolla. Incrementando de esta manera los ingresos para la compañía y el aumento de su cartera de clientes fijos.
The service sector in the legal field of the city of Guayaquil is on the increase so that companies dedicated to this medium are harmed by competition, in the different legal processes incurred by their clients such as civil, tax, arbitration , customs, etc.; showing problems generated by the lack of knowledge of the party involved on how to react and proceed based on the legal and breach of the time of processes in which it has been incurred, the expensive expenses in hiring a legal advisor for each case that is Present and to the seriousness of each one, we have proposed the design of strategies to maintain and increase the client portfolio by loyalty to our company with the creation of an added value promoting annual plans at different costs including any type of procedure and legal resolutions depending on the executive field in which it develops. Increasing in this way the income for the company and the increase in its portfolio of fixed customers.
The service sector in the legal field of the city of Guayaquil is on the increase so that companies dedicated to this medium are harmed by competition, in the different legal processes incurred by their clients such as civil, tax, arbitration , customs, etc.; showing problems generated by the lack of knowledge of the party involved on how to react and proceed based on the legal and breach of the time of processes in which it has been incurred, the expensive expenses in hiring a legal advisor for each case that is Present and to the seriousness of each one, we have proposed the design of strategies to maintain and increase the client portfolio by loyalty to our company with the creation of an added value promoting annual plans at different costs including any type of procedure and legal resolutions depending on the executive field in which it develops. Increasing in this way the income for the company and the increase in its portfolio of fixed customers.
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FIDELIZAR CLIENTES, ESTRATEGIAS DE FIDELIZACIÓN, SERVICIO AL CLIENTE, PROCESOS LEGALES