Diseño de un plan de negocio para crear una empresa online Michelle_Makeup en la Ciudad de Guayaquil
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El proyecto “Diseño de un plan de negocio para crear una empresa online Michelle_Makeup en la ciudad de Guayaquil”, es enfocado a todas las mujeres de clase media, con la oportunidad de sentirse y verse más bellas, cubriendo la necesidad debido a que por varios motivos se le dificultan realizar sus compras en un establecimiento.
Por lo cual surge este emprendimiento de la venta de maquillaje online con el propósito de ofrecer confiabilidad y excelente servicio en sus compras, la agilidad de entrega hasta su lugar destino, sin que el cliente se sienta estresado, hacer largas filas en un local comercial. De manera que el modelo de negocio estima aspectos que apoyan la creación de ventajas estratégicas a través de la administración de los recursos, sostenida en la generación de ventajas competitivas diferenciándola de la competencia.
Los resultados obtenidos indican una viabilidad de la venta de maquillaje online, con base en investigaciones previas, encuestas realizadas, un estudio económico y financiero del proyecto.
The project "Design of a business plan to create a Michelle_Makeup online company in the city of Guayaquil", is focused on all middle-class women, with the opportunity to feel and look more beautiful, covering the need because of several reasons make it difficult to make purchases at an establishment. Therefore, this venture of selling makeup online arises with the purpose of offering reliability and excellent service in your purchases, the agility of delivery to your destination, without the client feeling stressed, make long lines in a commercial premises. So the business model estimates aspects that support the creation of strategic advantages through the administration of resources, sustained in the generation of competitive advantages, differentiating it from the competition. The results obtained indicate a feasibility of selling makeup online, based on previous research, surveys, and an economic and financial study of the project.
The project "Design of a business plan to create a Michelle_Makeup online company in the city of Guayaquil", is focused on all middle-class women, with the opportunity to feel and look more beautiful, covering the need because of several reasons make it difficult to make purchases at an establishment. Therefore, this venture of selling makeup online arises with the purpose of offering reliability and excellent service in your purchases, the agility of delivery to your destination, without the client feeling stressed, make long lines in a commercial premises. So the business model estimates aspects that support the creation of strategic advantages through the administration of resources, sustained in the generation of competitive advantages, differentiating it from the competition. The results obtained indicate a feasibility of selling makeup online, based on previous research, surveys, and an economic and financial study of the project.
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ESTRATEGIA, NEGOCIO ONLINE, MAQUILLAJE, ADMINISTRACIÓN