Diseño de planificación estratégica en bananera san francisco del cantón el Triunfo
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El Presente trabajo consiste en la propuesta de una planificación estratégica para mejorar la competitividad de la Hacienda “SAN FRANCISCO” la cual está ubicada en el Km 16 Vía El Triunfo – Bucay. Su objetivo principal es Diseñar una Planificación Estratégica que permita el fortalecimiento de la gestión empresarial de la hacienda y de todos los recursos que tiene con el fin de mejorar sus niveles de productividad y competitividad para afrontar los retos que exige este mundo cada vez más competitivo. Esta Propuesta parte del modelo del proceso de administración estratégica, definiendo la misión y la visión de la empresa. Luego, se realiza un análisis competitivo externo e interno de la organización para identificar las oportunidades y amenazas, fortalezas y debilidades. Mediante las Matrices FODA, PEYEA Y PESTEL, se definen las macroestrategias a seguir que aprovechen las fortalezas de la organización y corrijan las debilidades con el fin de tomar ventajas de las oportunidades y contrarrestar las amenazas externas. Finalmente, se pretende establecer estrategias con el fin de mejorar la competitividad y Administración de la Bananera.
The present work consists in the proposal of a strategic planning to improve the competitiveness of the Hacienda "SAN FRANCISCO" which is located at Km 16 Vía El Triunfo - Bucay. Its main objective is to Design a Strategic Planning that allows the strengthening of the business management of the farm and all the resources it has in order to improve its levels of productivity and competitiveness to face the challenges that this increasingly competitive world demands. This Proposal is based on the strategic management process model, defining the mission and vision of the company. Then, an external and internal competitive analysis of the organization is carried out to identify opportunities and threats, strengths and weaknesses. Through the SWOT, PEYEA and PESTEL Matrices, the macrostrategies to be followed that take advantage of the strengths of the organization and correct the weaknesses are defined in order to take advantage of the opportunities and counteract external threats. Finally, it is intended to establish strategies in order to improve the competitiveness and Administration of the Banana Company.
The present work consists in the proposal of a strategic planning to improve the competitiveness of the Hacienda "SAN FRANCISCO" which is located at Km 16 Vía El Triunfo - Bucay. Its main objective is to Design a Strategic Planning that allows the strengthening of the business management of the farm and all the resources it has in order to improve its levels of productivity and competitiveness to face the challenges that this increasingly competitive world demands. This Proposal is based on the strategic management process model, defining the mission and vision of the company. Then, an external and internal competitive analysis of the organization is carried out to identify opportunities and threats, strengths and weaknesses. Through the SWOT, PEYEA and PESTEL Matrices, the macrostrategies to be followed that take advantage of the strengths of the organization and correct the weaknesses are defined in order to take advantage of the opportunities and counteract external threats. Finally, it is intended to establish strategies in order to improve the competitiveness and Administration of the Banana Company.
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PLANIFICACIÓN, ESTRATEGIAS, ADMINISTRACIÓN AGRÍCOLA, COMPETITIVIDAD