Estudio de Mercado para el diseño de una oferta Turística Espectral en la ciudad de Guayaquil.
Fecha
2019-09
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El presente proyecto de tesis se basa en un estudio de mercado para el diseño de una oferta turística espectral en la ciudad de Guayaquil, el cual va a permitir determinar la demanda para este tipo de turismo y que, a la vez aumente la oferta en bien del desarrollo turístico y la satisfacción de un sector que no ha sido atendido correctamente. Se busca responder a la pregunta “¿De qué forma se podrá contribuir al aumento de la demanda del turismo espectral en la ciudad de Guayaquil?”. Ciertamente es poco lo que se conoce sobre esta modalidad, por tanto, se hizo revisión de varios aportes teóricos, así como comparaciones con proyectos similares para entender adecuadamente el objeto de este estudio. Esta investigación tiene un alcance exploratorio y los datos de importancia han sido obtenidos a través del estudio de mercado, el cual incluyó la técnica de observación con encuestas y entrevistas como instrumentos de recolección de datos, obteniéndose resultados positivos del mismo que confirmaron la aceptabilidad del producto, para finalmente establecerse que va dirigido a turistas nacionales jóvenes.
The current thesis project is based on a market study for the design of a spectral tourist offer in the city of Guayaquil, which it will allow to determine the demand for this type of tourism and, at the same time might increase the offer for the sake of tourist development and the satisfaction of a sector that have not been served correctly. A response for the question ʹhow to contribute to the increase of the spectral tourist demand in the city of Guayaquil? ʹ is sought. Certainly, little is known about this modality so, a review of theoretical contributions was made as well as similar projects comparisons in order to understand correctly the object of study. This project has an exploratory scope and the important information has been obtained through the market study, which included the observation technique with surveys and interviews as data collection instruments, obtaining positive results that confirmed the acceptability of the product, to finally establish that it is aimed at young national tourists.
The current thesis project is based on a market study for the design of a spectral tourist offer in the city of Guayaquil, which it will allow to determine the demand for this type of tourism and, at the same time might increase the offer for the sake of tourist development and the satisfaction of a sector that have not been served correctly. A response for the question ʹhow to contribute to the increase of the spectral tourist demand in the city of Guayaquil? ʹ is sought. Certainly, little is known about this modality so, a review of theoretical contributions was made as well as similar projects comparisons in order to understand correctly the object of study. This project has an exploratory scope and the important information has been obtained through the market study, which included the observation technique with surveys and interviews as data collection instruments, obtaining positive results that confirmed the acceptability of the product, to finally establish that it is aimed at young national tourists.
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Palabras clave
TURISMO ESPECTRAL, DEMANDA, OFERTA, ESTUDIO DE MERCADO
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