Diseño de un plan de negocios para el taller electromecánico del recinto Cerecita
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Este trabajo de investigación consiste en diseñar un plan de negocios para el taller electromecánico del recinto Cerecita, considerando que en Ecuador los emprendimientos surgen por cada 7 de 10 personas, del mismo modo el mercado automotriz en el Ecuador cada vez aumenta su demanda, por lo tanto es necesario que existan establecimientos que brinden servicios completos. Car’ServiElectric tiene como objetivo satisfacer las necesidades de sus clientes a través de un plan de negocios que permita formalizarlo e incluso brindar un servicio completo de electromecánica y a su vez la venta de repuestos. De acuerdo con diferentes estudios de mercado es de gran importancia prestar este servicio en el recinto
Cerecita ya que el mismo cuenta con un amplio movimiento vehicular en donde la mayoría de las personas utilizan sus medios de transporte como fuente principal para laborar, esto implica una gran demanda de mantenimiento automotriz en el sector.
This research work consists in designing a business plan for the electromechanical workshop of the Cerecita precinct, considering that in Ecuador the enterprises arise for every 7 of 10 people, in the same way the automotive market in Ecuador is increasing its demand, so much so that there are establishments that provide full services. Car’ServiElectric aims to meet the needs of its customers through a business plan that allows formalizing it and even providing a complete electromechanical service and in turn the sale of spare parts. According to different market studies, it is of great importance to provide this service in the Cerecita enclosure since it has a large vehicular movement where most people use their means of transport as the main source for labor, this implies a great demand for automotive maintenance in the sector.
This research work consists in designing a business plan for the electromechanical workshop of the Cerecita precinct, considering that in Ecuador the enterprises arise for every 7 of 10 people, in the same way the automotive market in Ecuador is increasing its demand, so much so that there are establishments that provide full services. Car’ServiElectric aims to meet the needs of its customers through a business plan that allows formalizing it and even providing a complete electromechanical service and in turn the sale of spare parts. According to different market studies, it is of great importance to provide this service in the Cerecita enclosure since it has a large vehicular movement where most people use their means of transport as the main source for labor, this implies a great demand for automotive maintenance in the sector.
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EMPRENDIMIENTO, PLAN DE NEGOCIOS, TALLER ELECTROMECÁNICO, FORMALIZACIÓN