Diseño de un plan de negocios para la producción artesanal de la natilla de arroz en el sector Cisne 2
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El trabajo investigativo que se ha realizado, nace de la idea de proponer un negocio para cubrir necesidades, tales del mercado y crear empleo tomando un producto que es popular en el país, como lo es el arroz. La producción artesanal de natilla de arroz tiene su fundamento teórico con temas relacionados en emprendimiento y plan de negocios, en ello da a conocer el proceso para llegar a la sostenibilidad del proyecto. En el aspecto metodológico se desarrolló con resultados estadísticos, cabe señalar que el tipo de investigación es cuantitativo, además se estructuró de forma descriptiva. Así mismo, a través de las encuestas se demostró que el producto logró su cometido, que es el de tener gran aceptación por parte de los habitantes del sector y extraños. La propuesta muestra el plan de negocios, la cual se evidencia el proceso del cambio del cereal a una natilla, donde este se puede mantener por mucho tiempo en temperatura ambiente. También se muestra su respectivo análisis financiero.
The research work that has been carried out, is born from the idea of proposing a business to cover such needs of the market and create employment by taking a product that is popular in the country such as rice. The artisanal production of rice custard has its theoretical foundation with issues related to entrepreneurship and business plan, in this it discloses the process to reach the sustainability of the project. In the methodological aspect was developed with statistical results, it should be noted that the type of research is quantitative also structured in a descriptive. In addition, through the surveys it was demonstrated that the product achieved its purpose, which is to have great acceptance by the inhabitants of the sector and strangers. The proposal shows the business plan which shows the process of changing the cereal to a custard where it can be kept for a long time at room temperature. It also its respective financial analysis.
The research work that has been carried out, is born from the idea of proposing a business to cover such needs of the market and create employment by taking a product that is popular in the country such as rice. The artisanal production of rice custard has its theoretical foundation with issues related to entrepreneurship and business plan, in this it discloses the process to reach the sustainability of the project. In the methodological aspect was developed with statistical results, it should be noted that the type of research is quantitative also structured in a descriptive. In addition, through the surveys it was demonstrated that the product achieved its purpose, which is to have great acceptance by the inhabitants of the sector and strangers. The proposal shows the business plan which shows the process of changing the cereal to a custard where it can be kept for a long time at room temperature. It also its respective financial analysis.
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PLAN DE NEGOCIOS, ARROZ, NATILLA, ENCUESTAS