Diseño de un plan estratégico para incrementar los activos y reducir los pasivos en la empresa Itsvan S.A
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2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La investigación está dirigida a la empresa Itsvan S.A. ubicada en Av. Francisco de Orellana dedicada a actividades de construcción. El objetivo del presente trabajo de investigación es proponer un plan estratégico para incrementar los activos y reducir los pasivos que le permita a la empresa mejorar su gestión con la finalidad de lograr un crecimiento comercial y financiero significativo. Para lo cual se ha utilizado el método descriptivo y explicativo en el cual se utilizó un cuestionario para la recolección de datos, tabulación y análisis de resultados el cual permite implementar un plan de acción en corto plazo. Esta propuesta está compuesta primero por el diagnostico de situaciones, luego está definida el direccionamiento de la empresa, para finalizar se plantea las técnicas y acciones operativas que se deben ejecutar, así como también los indicadores y métodos para controlar el cumplimiento del plan estratégico, finalmente la empresa tiene que realizar una rotación de activos para que su inventario no tenga cifras elevadas y estos ingresos sirvan para solventar deudas en entidades financieras que han sido adquiridas.
The investigation is directed to the company Itsvan S.A. located in Av. Francisco de Orellana dedicated to construction activities. The objective of this research work is to propose a strategic plan to increase assets and reduce liabilities that allow the company to improve its management in order to achieve significant commercial and financial growth. For which the descriptive and explanatory method has been used in which a questionnaire was used for data collection, tabulation and analysis of results which allows to implement a short-term action plan. This proposal is first made up of the diagnosis of situations, then the direction of the company is defined, to finalize the techniques and operational actions that must be executed, as well as the indicators and methods to control compliance with the strategic plan, finally The company has to perform a turnover of assets so that its inventory does not have high figures and these revenues serve to settle debts in financial entities that have been acquired.
The investigation is directed to the company Itsvan S.A. located in Av. Francisco de Orellana dedicated to construction activities. The objective of this research work is to propose a strategic plan to increase assets and reduce liabilities that allow the company to improve its management in order to achieve significant commercial and financial growth. For which the descriptive and explanatory method has been used in which a questionnaire was used for data collection, tabulation and analysis of results which allows to implement a short-term action plan. This proposal is first made up of the diagnosis of situations, then the direction of the company is defined, to finalize the techniques and operational actions that must be executed, as well as the indicators and methods to control compliance with the strategic plan, finally The company has to perform a turnover of assets so that its inventory does not have high figures and these revenues serve to settle debts in financial entities that have been acquired.
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PLAN ESTRATÉGICO, ACTIVOS, PASIVOS, GESTIÓN, CRECIMIENTO COMERCIAL