Diseño de estrategias administrativas para mejorar la rentabilidad de Comercial Cisneros Cía. Ltda.
No hay miniatura disponible
Fecha
2019
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Comercial Cisneros Cía. Ltda., se encuentra ubicada en la ciudad de Guayaquil, es una empresa automotriz dedicada a la venta de accesorios y a prestar servicios mecánicos a toda clase de automotores. En la empresa se observó falencias como una inadecuada gestión en la otorgación y recuperación de cartera vencida, mala estructura organizacional y operativa, estos y otros factores negativos generan una baja liquidez, solvencia y rentabilidad en la empresa.
En el presente trabajo de investigación se propone diseñar estrategias para mejorar la rentabilidad, considerando indicadores viables y realizando proyecciones de acuerdo a las estrategias que se plantearan. La metodología aplicada es la investigación descriptiva, de campo, la observación, con enfoques cualitativos y cuantitativos mediante el cuestionario y encuestas con la finalidad de recopilar datos necesarios para elaborar y dar una efectiva solución a la empresa.
Comercial Cisneros Cía. Ltda., is located in the city of Guayaquil, it is an automotive company dedicated to the sale of accessories and to provide mechanical services to all kinds of cars. In the compañy, flaws were observed as an inadequate management in the granting and recovery of overdue porfolio, bad organizational and operational structure, and other negative factors generate low liquidity, solvency and profitability in the company. In the present research work it is proposed to Design Strategies to improve profitability, considering viable indicators and making projections according to the Strategies that will be proposed. The methodology applied is descriptive, field research, observation, with qualitative and quantitative approaches through the questionnaire and surveys in order to collect data necessary to prepare and give an effective solution to the compañy.
Comercial Cisneros Cía. Ltda., is located in the city of Guayaquil, it is an automotive company dedicated to the sale of accessories and to provide mechanical services to all kinds of cars. In the compañy, flaws were observed as an inadequate management in the granting and recovery of overdue porfolio, bad organizational and operational structure, and other negative factors generate low liquidity, solvency and profitability in the company. In the present research work it is proposed to Design Strategies to improve profitability, considering viable indicators and making projections according to the Strategies that will be proposed. The methodology applied is descriptive, field research, observation, with qualitative and quantitative approaches through the questionnaire and surveys in order to collect data necessary to prepare and give an effective solution to the compañy.
Descripción
Palabras clave
GESTIÓN OPERATIVA, ESTRATEGIAS, RENTABILIDAD, MANUAL