Medios Impresos y su influencia en las campañas contra El Acoso Escolar en la Unidad Educativa “Provincia del Azuay”
Fecha
2019-09
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El presente proyecto de investigación tiene como fin el estudio de los medios
impresos y su influencia en las campañas contra el acoso escolar en la Unidad Educativa Provincia del
Azuay, debido a que dicho tema genera problemas en los estudiantes por el acoso o también llamado
bullying que es ocasionado por falta de información. Por tal motivo, la aplicación de los medios impresos
en una campaña ATL para que por este medio se comunique todo acerca del problema que se está
presentando. De tal manera, que se demuestre cómo un diseño puede causar un impacto visual positivo
y atractivo, y cómo puede influir en los niños a través de los gráficos acompañados de información para
los estudiantes.
Esta investigación se desarrolló bajo el método cualitativo y cuantitativo, apoyándose en la aplicación de
la investigación de campo y la investigación, se aplicó también la muestra probabilística para medir el nivel
de conocimiento, de las emociones y las actitudes del sujeto a través de instrumentos de investigación
como las encuestas. Dichos resultados, permitieron justificar que la elaboración de la propuesta antes
planteada como una Campaña de Medios Impresos sobre el Acoso Escolar tiene un grado de factibilidad
y se pueda comprobar su veracidad.
The purpose of this research project is the study of the print media and its influence in the anti-bullying campaigns in the Azuay Province Educational Unit, because this topic causes problems in students by bullying or also called bullying that is caused by lack of information. For this reason, the application of printmedia in an ATL campaign so that by this means everything is communicated about the problem that is being presented. In this way, it demonstrates How can a design cause a positive and appealing visual impact? How can this influence kids through graphic accompanied with information for students? This research was developed under the qualitative and quantitative method, relying on the application of field research and research, the probabilistic sample was also applied to measure the level of knowledge, emotions and attitudes of the subject through research tools such as surveys. These results justified the fact that the elaboration of the proposal referred to above as a Printed Media Campaign on Bullying has a degree of feasibility and can be verified as its veracity.
The purpose of this research project is the study of the print media and its influence in the anti-bullying campaigns in the Azuay Province Educational Unit, because this topic causes problems in students by bullying or also called bullying that is caused by lack of information. For this reason, the application of printmedia in an ATL campaign so that by this means everything is communicated about the problem that is being presented. In this way, it demonstrates How can a design cause a positive and appealing visual impact? How can this influence kids through graphic accompanied with information for students? This research was developed under the qualitative and quantitative method, relying on the application of field research and research, the probabilistic sample was also applied to measure the level of knowledge, emotions and attitudes of the subject through research tools such as surveys. These results justified the fact that the elaboration of the proposal referred to above as a Printed Media Campaign on Bullying has a degree of feasibility and can be verified as its veracity.
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Palabras clave
CAMPAÑA PUBLICITARIA, MEDIOS IMPRESOS, ACOSO ESCOLAR, COLORIMETRÍA.
Citación
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