Análisis de la evolución comercial de la feria BUDOKAN 2016, 2017 y 2018.
Fecha
2019-03
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
La presente investigación busca analizar la evolución comercial que ha mantenido la Feria Budokan los años 2016, 2017 y 2018, la Feria Budokan se inició como una idea de integrar a varios fanáticos y coleccionistas de cómics, en un lugar donde pudiesen mostrar sus colecciones y a la vez poder vender cómics, mangas, action figures y objetos coleccionables. Debido al auge de películas basadas en personajes de cómics, ha crecido el interés por toda la cultura pop, que conlleva a este entorno de personas que siguen las historias de los superhéroes y héroes a través de las revistas conocidas como cómics y mangas. Budokan es un medio por el cual muchas personas se vinculan con el objetivo de sociabilizar en un lugar donde pueden compartir sus colecciones y anécdotas. El lugar dónde se desarrolla esta actividad es en el Palacio de Cristal, donde se desarrollan varias actividades con invitados especiales que son parte del evento.
The present investigation seeks to analyze the commercial evolution that the Budokan Fair has maintained in 2016, 2017 and 2018, the Budokan Fair began as an idea to integrate several comics’ fans and collectors, in a place where they could show their collections and the time to sell comics, manga, action figures and collectibles. Due to the rise of films based on comic book characters, interest in pop culture has increased, leading to this environment of people who follow the stories of superheroes and heroes through magazines known as comics and manga. Budokan is a means by which many people are linked with the goal of socializing in a place where they can share their collections and anecdotes. The place where this activity takes place is in the Crystal Palace, where several activities are carried out with special guests that are part of the event.
The present investigation seeks to analyze the commercial evolution that the Budokan Fair has maintained in 2016, 2017 and 2018, the Budokan Fair began as an idea to integrate several comics’ fans and collectors, in a place where they could show their collections and the time to sell comics, manga, action figures and collectibles. Due to the rise of films based on comic book characters, interest in pop culture has increased, leading to this environment of people who follow the stories of superheroes and heroes through magazines known as comics and manga. Budokan is a means by which many people are linked with the goal of socializing in a place where they can share their collections and anecdotes. The place where this activity takes place is in the Crystal Palace, where several activities are carried out with special guests that are part of the event.
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MARKETING DE EVENTOS, COMPORTAMIENTO DEL CONSUMIDOR, INVESTIGACIÓN DE MERCADOS, MARKETING MIX
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