Análisis de sector exportador de oro y madera caso ¨Corporación Terán¨
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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El presente proyecto analiza el sector exportador de oro y madera a nivel mundial y a nivel del país, además, analiza cómo la compañía Corporación Terán se ha mantenido en el mercado y qué estrategias ha aplicado para lograrlo. Se empleó una epistemología deductiva y un diseño exploratorio y descriptivo de investigación, debido a que estos permiten realizar un proceso disciplinado y controlado de todas las ocurrencias en el mercado y de la compañía. Se efectuaron constantes visitas a la empresa y se detallaron los principales hallazgos, de igual manera se realizó una entrevista al propietario gerente de la empresa y una encuesta a todos los empleados en base a un cuestionario de preguntas estructuradas.
Con el impulso de este plan se proyecta contribuir con el mercado exportador de oro y madera, además aportar con estrategias que le han servido a la corporación Terán a mantenerse en el mercado, y que influya para más empresas a aportar a la economía del país.
This project analyzes the gold and wood export sector worldwide and at the country level, and analyzes how the Terán Corporation has remained in the market and what strategies it has applied to achieve it. A deductive epistemology and an exploratory and descriptive research design were used, because these allow a disciplined and controlled process of all occurrences in the market and the company. Constant visits were made to the company and the main findings were detailed, in the same way an interview was conducted with the owner manager of the company and a survey of all employees based on a questionnaire of structured questions. With the impulse of this plan, it is planned to contribute to the gold and wood export market, in addition to contributing with strategies that have served the Terán Corporation to remain in the market, and that influences more companies to contribute to the economy of the country.
This project analyzes the gold and wood export sector worldwide and at the country level, and analyzes how the Terán Corporation has remained in the market and what strategies it has applied to achieve it. A deductive epistemology and an exploratory and descriptive research design were used, because these allow a disciplined and controlled process of all occurrences in the market and the company. Constant visits were made to the company and the main findings were detailed, in the same way an interview was conducted with the owner manager of the company and a survey of all employees based on a questionnaire of structured questions. With the impulse of this plan, it is planned to contribute to the gold and wood export market, in addition to contributing with strategies that have served the Terán Corporation to remain in the market, and that influences more companies to contribute to the economy of the country.
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SECTOR EXPORTADOR, DESARROLLO EMPRESARIAL, ANÁLISIS ESTRATÉGICO