Analisis de la aplicación del comercio justo en los cultivos de cacao en la provincias del Guayas desde el año 2009 hasta 2013
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2015
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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La forma tradicional de hacer negocios se basa en el capitalismo sin regulaciones que constantemente margina a los pequeños agricultores, y atenta contra el bienestar del individuo y el medio ambiente. Durante el último siglo hemos sido testigos como las condiciones impuestas por el mercado nos llevan con más frecuencia al calentamiento social y al calentamiento global. Desde el fin de la Segunda Guerra Mundial se pudo apreciar el agotamiento del esquema actual y el nacimiento de movimientos alternativos en la forma de hacer negocios. Estos movimientos han evolucionado durante aproximadamente cincuenta años y se han agrupado en el campo de la responsabilidad social bajo el nombre de Comercio Justo. Desde un punto de vista superficial el Comercio Justo busca solamente acortar la distancia entre los pequeños agricultores y los clientes finales. Sin embargo sus objetivos son más trascendentales: se busca cumplir con los principios de inclusión social, proporcionar una remuneración justa que cubra los costos de producción, respetar al individuo y al medio ambiente. El presente trabajo aplica la investigación científica, debido a los medios utilizados será documental y de campo. Se tomará a UNOCACE como caso de estudio y se determinará el efecto del Comercio Justo en esta institución
The traditional way of doing business is based on capitalism without regulations that constantly marginalises small farmers, and attentive against the well-being of the individual and the environment. During the last century we have witnessed as the conditions imposed by the market lead us increasingly to social warming and global warming. Since the end of the Second World War, the exhaustion of the current scheme and the birth of alternative movements in the way of doing business was seen. These movements have evolved for about fifty years and have been grouped in the field of social responsibility under the name of Fair Trade. From a superficial point of view fair trade seeks only to shorten the distance between small farmers and end customers. However its aims are more far-reaching: seeks to comply with the principles of social inclusion, providing compensation just covering the costs of production, respecting the individual and the environment. The present work applied scientific research, because of the media used will be documentary and field. To be taken to UNOCACE as a case study and determine the effect of the fair trade in this institution.
The traditional way of doing business is based on capitalism without regulations that constantly marginalises small farmers, and attentive against the well-being of the individual and the environment. During the last century we have witnessed as the conditions imposed by the market lead us increasingly to social warming and global warming. Since the end of the Second World War, the exhaustion of the current scheme and the birth of alternative movements in the way of doing business was seen. These movements have evolved for about fifty years and have been grouped in the field of social responsibility under the name of Fair Trade. From a superficial point of view fair trade seeks only to shorten the distance between small farmers and end customers. However its aims are more far-reaching: seeks to comply with the principles of social inclusion, providing compensation just covering the costs of production, respecting the individual and the environment. The present work applied scientific research, because of the media used will be documentary and field. To be taken to UNOCACE as a case study and determine the effect of the fair trade in this institution.
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CAPITALISMO, REGULACIONES, INCLUSION SOCIAL, MEDIO AMBIENTE