Creación de una sucursal de la empresa motor visión en el sector de la avenida juan tanca marengo en la Ciudad de Guayaquil
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2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La empresa Motor Visión está enfocada en la compra y venta de vehículos de segunda mano. El modelo de negocio está direccionado a la implementación de una sucursal en la Avenida Juan Tanca Marengo, debido a que es una zona sumamente transitada y podría captar la atención de una gran cantidad de clientes potenciales.
La empresa tiene como misión brindar una variedad de carros para satisfacer los gustos, en cuanto a modelo y precio, de los diferentes segmentos de mercado, y con esto, ganar un posicionamiento de la empresa, de manera que sea reconocido por vender vehículos en buen estado y a precios adecuados.
La factibilidad del negocio radica en que, en la actualidad, son muchas las personas que optan por adquirir autos usados en lugar de vehículos nuevos de paquete, pues éstos, mantienen precios mucho más elevados que en ocasiones los clientes no pueden pagar, por lo que optan por acudir a otro tipo de patios.
La empresa se diferenciará de su competencia por la calidad de sus vehículos y su personal. Las personas encargadas de las actividades de venta, será personal capacitado y competente, que pueda asesorar a los clientes y pueda ofrecerles un vehículo apropiado para sus necesidades.
De la misma manera, tendrán información sobre precios, modelos y más aspectos relacionados con los vehículos, para poder despejar cualquier tipo de duda que tengan. La inversión inicial constará de $ 10.489,00 y su retorno se verá reflejado en el tercer año de operaciones.
Vision Motor Company is focused on buying and selling used cars. The business model is directed to the implementation of a branch in the Avenida Juan Tanca Marengo, because it is a very busy area and could attract the attention of a lot of potential customers. The company's mission is to provide a variety of cars to suit the tastes, as a model and price of the various market segments, and thereby, earn a positioning of the company, so that it is recognized by selling vehicles in good state and adequate prices. The feasibility of the business is that, today, there are many people who choose to buy used cars instead of new vehicles package, as these keeps much higher prices that sometimes customers can not pay, so they choose to go to other patios. The company will differentiate itself from its competition by the quality of its vehicles and staff. Those responsible for sales activities, will be trained and competent, who can advisory to clients and can offer an appropriate vehicle for your needs personnel. In the same way, they will have information on prices, models and vehicle-related aspects, in order to clear any doubts they have. The initial investment will consist of $ 10,489.00 and his return will be reflected in the third year of operations.
Vision Motor Company is focused on buying and selling used cars. The business model is directed to the implementation of a branch in the Avenida Juan Tanca Marengo, because it is a very busy area and could attract the attention of a lot of potential customers. The company's mission is to provide a variety of cars to suit the tastes, as a model and price of the various market segments, and thereby, earn a positioning of the company, so that it is recognized by selling vehicles in good state and adequate prices. The feasibility of the business is that, today, there are many people who choose to buy used cars instead of new vehicles package, as these keeps much higher prices that sometimes customers can not pay, so they choose to go to other patios. The company will differentiate itself from its competition by the quality of its vehicles and staff. Those responsible for sales activities, will be trained and competent, who can advisory to clients and can offer an appropriate vehicle for your needs personnel. In the same way, they will have information on prices, models and vehicle-related aspects, in order to clear any doubts they have. The initial investment will consist of $ 10,489.00 and his return will be reflected in the third year of operations.