Estudio de los factores de emprendimiento en la comuna Playas preteneciente a la provincia del Guayas
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Los modelos de negocios han fracasado debido a que han estado a cargo de los habitantes de varias comunas por no tener una correcta planeación, organización, dirección y control. Es por esta razón que en el siguiente proyecto está direccionado en estudiar los factores de emprendimiento en la comuna Playas perteneciente a la provincia del Guayas. Para el desarrollo del siguiente proyecto se tuvo que identificar los factores de emprendimiento registrados en los documentos literarios, se estudió el comportamiento de los actores sociales que participan del emprendimiento de la comuna, y se definió el modelo de emprendimiento acertado para el desarrollo de los mismos en la comuna Playas. Para la investigación se recurrió a los habitantes de Playas, y además se consideró realizar un estudio cualitativo a ingenieros en marketing. Finalmente, en la propuesta se diseñó una matriz de emprendimientos en la comuna Playas perteneciente a la provincia del Guayas.
The business models have failed because they have been in charge of the inhabitants of several communes for not having a correct planning, organization, direction and control. It is for this reason that in the following project is directed to study the factors of entrepreneurship in the commune Playas belonging to the province of Guayas. For the development of the next project, the entrepreneurship factors recorded in the literary documents had to be identified, the behavior of the social actors involved in the commune's development was studied, and a successful entrepreneurship model was defined for their development In the commune of Playas. For the investigation, the inhabitants of Playas were used, and a qualitative study was also considered for marketing engineers. Finally, the proposal was designed a matrix of enterprises in the commune Playas belonging to the province of Guayas.
The business models have failed because they have been in charge of the inhabitants of several communes for not having a correct planning, organization, direction and control. It is for this reason that in the following project is directed to study the factors of entrepreneurship in the commune Playas belonging to the province of Guayas. For the development of the next project, the entrepreneurship factors recorded in the literary documents had to be identified, the behavior of the social actors involved in the commune's development was studied, and a successful entrepreneurship model was defined for their development In the commune of Playas. For the investigation, the inhabitants of Playas were used, and a qualitative study was also considered for marketing engineers. Finally, the proposal was designed a matrix of enterprises in the commune Playas belonging to the province of Guayas.
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EMPRENDIMIENTO, GUAYAS, COMUNA