Análisis de sustentabilidad de las pymes exportadoras de mariscos en Guayaquil
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Las Pymes Exportadoras de Mariscos de Guayaquil se ha convertido en un sector rentable económicamente para el país pero su desconocimiento de la normativa de sustentabilidad han hecho que estas industrias tengan un mercado restringido haciendo que sus productos sean menos comercializados que las grandes empresas, provocando pérdidas a las pequeñas y medianas empresa , por dicha razón se llevó a cabo el presente estudio con el objetivo de analizar la sustentabilidad de las Pymes Exportadoras de Mariscos de Guayaquil. La argumentación teórica se cimienta en varios temas que contribuyen a la investigación de la problemática que se presenta en dichas industrias. Es por ello que este estudio tiene un enfoque cualitativo y cuantitativo utilizando como instrumentos encuestas y entrevistas, las cuales han sido validadas por expertos de la Universidad de Guayaquil, mismas que han permitido el levantamiento de la información de manera adecuada. Con el fin conocer a profundidad las dificultades que se presentan en este sector.
The Exporting Seafood SMEs in Guayaquil has become an economically profitable sector for the country, but they have a limited market due to the lack of knowledge of sustainability rules making their products less commercialized than large companies, making losses to small and medium – sized enterprises, for this reason the objective of this research was to analyze the sustainability of the Exporting Seafood SMEs in Guayaquil. The theoretical foundation is based on various themes that contribute to the research of the industries problems. So, this research has a qualitative and quantitative approach using as research instruments: surveys and interviews, which have been validated by experts from the University of Guayaquil, with the purpose of ensuring accurate and appropriate data collection in order to know deeply the difficulties in this sector.
The Exporting Seafood SMEs in Guayaquil has become an economically profitable sector for the country, but they have a limited market due to the lack of knowledge of sustainability rules making their products less commercialized than large companies, making losses to small and medium – sized enterprises, for this reason the objective of this research was to analyze the sustainability of the Exporting Seafood SMEs in Guayaquil. The theoretical foundation is based on various themes that contribute to the research of the industries problems. So, this research has a qualitative and quantitative approach using as research instruments: surveys and interviews, which have been validated by experts from the University of Guayaquil, with the purpose of ensuring accurate and appropriate data collection in order to know deeply the difficulties in this sector.
Descripción
Palabras clave
PYMES, SUSTENTABILIDAD, MARISCOS, VALIDACIÓN