Paneles solares para iluminación de exteriores.
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2010-05-07
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Licenciatura en Sistemas de Información.
Resumen
PANASOLARIS S.A., es creada para comercializar productos que funcionen
a base de energía solar como una solución para el mantenimiento del medio
ambiente, y así invertir en equipos que nos representen ahorro de dinero y sobre
los cuales recuperaremos dicha inversión. En el proyecto se realizo un análisis de
la empresa donde se encontrará la información de la visión, misión y valores. En
el análisis de mercado se establecen las estrategias de mercado a utilizar antes
de posicionar nuestros productos, se realizó una matriz FODA para lograr obtener
las mejores estrategias ante nuestras fortalezas, oportunidades, debilidades y
debilidades, nuestro mercado objetivo para este proyecto serán las empresas y
viviendas que tengan las necesidad de mantener iluminada sus exteriores, vallas
publicitarias, letreros, etc. En el área urbana de Guayaquil y del estrato social sea
medio-alto; por esto creemos que el tamaño del mercado es bastante grande a
nivel del cantón guayaquil y mucho más a nivel nacional. Se realizó un análisis
técnico donde describimos nuestra cadena de valor, página Web y herramientas
a utilizar. En la administración, se define el grupo empresarial que estará
conformado por profesionales que hayan tenido una amplia experiencia en
cargos similares para impulsar el mejor desenvolvimiento y cumplir con los
objetivos trazados, además de contar con un personal altamente calificado. Un
análisis legal y social donde se detallan los aspectos legales de la empresa. Al
realizar el análisis económico y financiero para PANASOLARIS S.A.,
observamos que se logra una tasa de retorno del 50% es decir que los flujos
generados del proyecto recuperan la inversión de USD $ 9.500,00 al tercer año
con ocho meses, obteniendo una utilidad de USD $ 9.084,76 al final del periodo.
Financieramente, los cálculos generan buenas utilidades, que van aumentando
paulatinamente hasta el quinto año. Por lo que podemos establecer que el
proyecto es económicamente viable. Se detalla un análisis de riesgos donde se
definen los riesgos que podría tener nuestra empresa. Se cuenta también con
una evaluación del proyecto en sus 3 escenarios optimista, pesimista y esperado.
Conclusión: Adicionalmente la tesis está estructurada por 10 capítulos, que
pretenden ser claros, directos y exactos en los contenidos; incluyendo el
desarrollo de un Demo, de lo que se va a implementar en el negocio.
PANASOLARIS SA is formed to market products that work using solar energy as a solution for maintaining environmental environment, and so invest in equipment to represent us and save money which recover the investment. The draft analysis was performed the company where the information of vision, mission and values will be found. in market analysis market strategies are set to use before to position our products a SWOT matrix is performed in order to obtain the best strategies to our strengths, weaknesses, opportunities and weaknesses, our target market for this project will be the companies and homes that have illuminated the need to maintain their exteriors, fences advertising, signs, etc. In urban areas of Guayaquil and social stratum is medium-high; by this we believe that the market size is large enough to Guayaquil canton level and more nationwide. Analysis was performed where we describe our technical value chain, website and tools used. In the administration, the business group that will be defined comprised of professionals who have had extensive experience in similar positions to drive better performance and meet stated objectives, in addition to having a highly qualified staff. a legal and social analysis where the legal aspects of the company are detailed. Al realize the economic and financial analysis to PANASOLARIS SA, note that a return rate of 50% is achieved ie flows project generated a return on investment of USD $ 9,500.00 for the third year eight months, earning a profit of USD $ 9,084.76 in arrears. Financially, the calculations generate good profits, but increasing gradually until the fifth year. So we can establish that project is economically viable. Detailed risk analysis where define the risks that our company could have. It also has an evaluation of the project in its 3 optimistic, pessimistic and expected scenarios. Conclusion: In addition, the thesis is divided by 10 chapters, which intended to be clear, direct and accurate in content; including development of a Demo, what are you going to implement in the business.
PANASOLARIS SA is formed to market products that work using solar energy as a solution for maintaining environmental environment, and so invest in equipment to represent us and save money which recover the investment. The draft analysis was performed the company where the information of vision, mission and values will be found. in market analysis market strategies are set to use before to position our products a SWOT matrix is performed in order to obtain the best strategies to our strengths, weaknesses, opportunities and weaknesses, our target market for this project will be the companies and homes that have illuminated the need to maintain their exteriors, fences advertising, signs, etc. In urban areas of Guayaquil and social stratum is medium-high; by this we believe that the market size is large enough to Guayaquil canton level and more nationwide. Analysis was performed where we describe our technical value chain, website and tools used. In the administration, the business group that will be defined comprised of professionals who have had extensive experience in similar positions to drive better performance and meet stated objectives, in addition to having a highly qualified staff. a legal and social analysis where the legal aspects of the company are detailed. Al realize the economic and financial analysis to PANASOLARIS SA, note that a return rate of 50% is achieved ie flows project generated a return on investment of USD $ 9,500.00 for the third year eight months, earning a profit of USD $ 9,084.76 in arrears. Financially, the calculations generate good profits, but increasing gradually until the fifth year. So we can establish that project is economically viable. Detailed risk analysis where define the risks that our company could have. It also has an evaluation of the project in its 3 optimistic, pessimistic and expected scenarios. Conclusion: In addition, the thesis is divided by 10 chapters, which intended to be clear, direct and accurate in content; including development of a Demo, what are you going to implement in the business.
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Palabras clave
PANELES SOLARES, ILUMINACIÓN DE EXTERIORES, ENERGÍA SOLAR