Desarrollo e implementación de un sistema ecommerce para mejorar la gestión de ventas de la Empresa Mundotron, ubicada en la Ciudad De Guayaquil
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2020-09
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Universidad de Guayaquil. Facultad de Ciencias Matemáticas y Físicas. Carrera de Ingeniería en Networking y Telecomunicaciones
Resumen
El presente proyecto consiste en el desarrollo e implementación de un sistema ecommerce para la empresa Mundotron ubicada en la ciudad de Guayaquil, siendo
una importadora de ventas al por menor en el sector tecnológico. La
implementación de la e-commerce le permitirá a la empresa afrontar los nuevos
retos y desafíos del mundo en este periodo COVID-19 y post COVID-19 mediante
los beneficios de tener un sistema de inventario óptimo para los productos a
ofertarse en línea, reducción de costos dado que la implementación se lleva en
los servidores ubicados en el cloud, que no requieren de espacios físicos. Crear
una fidelización de su marca y presentar toda la gama de los productos de una
manera más detallada, sobre todo contar con un mayor alcance de personas.
Para el desarrollo de la e-commerce se prevé utilizar lenguajes de programación
o gestores de contenidos que incluyan catálogos interactivos de los productos
tecnológicos que ofrece la empresa, considerando el historial de la empresa, con
información de contacto y un mapa de ubicación del negocio, carrito de compras
para los clientes, métodos de pagos, entre más opciones a beneficio del cliente
que permanecen en casa debido a la emergencia sanitaria. La página será
diseñada con contenidos gestionables y que sea fácil de actualizar por un
empleado que sería el administrador de la web, teniendo poco conocimiento en
diseño y programación web, incluso para el personal que solo tenga conocimientos ofimáticos básicos.
The present project consists of the development and implementation of an ecommerce system for the company Mundotron located in the city of Guayaquil, being an importer of retail sales in the technology sector. The implementation of ecommerce will allow the company to face the new challenges of the world in this period COVID-19 and post COVID-19 through the benefits of having an optimal inventory system for the products to be offered online, cost reduction since the implementation is carried out in the servers located in the cloud, which do not require physical spaces. Create brand loyalty and present the full range of products in a more detailed way, especially having a greater reach of people. For the development of e-commerce is planned to use programming languages or content managers that include interactive catalogs of technology products offered by the company, considering the history of the company, with contact information and a map of business location, shopping cart for customers, payment methods, among more options to benefit the customer who stay at home due to health emergency. The page will be designed with manageable content and easy to update by an employee who would be the web administrator, having little knowledge in web design and programming, even for staff with only sic office knowledge.
The present project consists of the development and implementation of an ecommerce system for the company Mundotron located in the city of Guayaquil, being an importer of retail sales in the technology sector. The implementation of ecommerce will allow the company to face the new challenges of the world in this period COVID-19 and post COVID-19 through the benefits of having an optimal inventory system for the products to be offered online, cost reduction since the implementation is carried out in the servers located in the cloud, which do not require physical spaces. Create brand loyalty and present the full range of products in a more detailed way, especially having a greater reach of people. For the development of e-commerce is planned to use programming languages or content managers that include interactive catalogs of technology products offered by the company, considering the history of the company, with contact information and a map of business location, shopping cart for customers, payment methods, among more options to benefit the customer who stay at home due to health emergency. The page will be designed with manageable content and easy to update by an employee who would be the web administrator, having little knowledge in web design and programming, even for staff with only sic office knowledge.
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e-commerce, catálogo de productos, gestores de contenidos, comercio electrónico, ventas en línea