Plan de negocios de la Compañía “DECORVT S.A.”.
Fecha
2010-05-07
Autores
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Licenciatura en Sistemas de Información.
Resumen
DECORVT S.A se encarga de la venta y decoración de vitrinas bajo estrictas normas de calidad a precios competitivos en el mercado, consiguiendo de esta manera que todos nuestros clientes estén familiarizados con nuestros productos y servicios. Para el desarrollo del proyecto se realizo un análisis de la empresa donde se encontrara la información general de la misma, misión, visión, valores. Un analisis general del mercado donde se establecen las estrategias de mercado a utilizar antes de pocisionar nuestro producto y servicio en el mercado, matriz FODA, también quienes serian nuestros potenciales clientes, un estudio que se realizo bajo el sistema de encuestas y obtuvimos que nuestros clientes estarían las farmacias y tiendas de la ciudad de Guayaquil. Se realizo un análisis técnico donde describimos la tecnología a utilizar basados en en una pagina web donde se ofertaran nuestros productos
DECORVT SA is responsible for the sale and display cabinets decoration under strict quality standards at competitive market prices, thereby achieving all of our customers are familiar with our products and services. For the project analysis of the company where the overview of it, mission, vision, values found was performed. A general analysis of the market where market strategies are set to use before pocisionar our product and service in the market, SWOT matrix, also who would be our potential customers, a study was conducted under the system of surveys and got our customers would pharmacies and shops in the city of Guayaquil. Technical analysis where we describe the technology to use based on a website where our products will be offered was conducted
DECORVT SA is responsible for the sale and display cabinets decoration under strict quality standards at competitive market prices, thereby achieving all of our customers are familiar with our products and services. For the project analysis of the company where the overview of it, mission, vision, values found was performed. A general analysis of the market where market strategies are set to use before pocisionar our product and service in the market, SWOT matrix, also who would be our potential customers, a study was conducted under the system of surveys and got our customers would pharmacies and shops in the city of Guayaquil. Technical analysis where we describe the technology to use based on a website where our products will be offered was conducted
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Palabras clave
DISEÑO Y DECORACIÓN DE VITRINAS, SITIO WEB, DECORVT