La importación de autos chinos y su participación en el mercado automotor de Guayaquil, período 2015-2018
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2020-04
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Facultad de Ciencias Económicas. Universidad de Guayaquil
Resumen
El presente trabajo de investigación se realizó como parte de un proceso investigativo que permita realizar un análisis sobre cómo ha sido la evolución de la importación de autos chinos y su participación en el mercado automotor de Guayaquil, durante el periodo 2015 – 2018. Se desarrolló una metodología a partir de un enfoque cualitativo donde se recurrieron a la recopilación de información a partir de entrevistas a una asesora comercial de una concesionaria de autos chinos y un experto en economía, así como el análisis de estadísticas y datos referentes al sector automotor que permitió conocer que los autos chinos ocupan el cuarto lugar en las preferencias, ventas e importaciones que se realizan llegando a tener una participación del 50% y desplazando a los autos ensamblados en Ecuador. Los factores que inclinan hacia su compra se deben al precio, tecnología y garantía que se adecua para su uso por las familias guayaquileñas
This research work was carried out as part of an investigative process that allows an analysis of the evolution of the import of Chinese cars and their participation in the automotive market of Guayaquil, during the period 2015-2018. methodology based on a qualitative approach where information was gathered from interviews with a commercial advisor of a Chinese car dealership and an expert in economics, as well as the analysis of statistics and data concerning the automotive sector that allowed us to know that Chinese cars occupy the fourth place in the preferences, sales and imports that are made, having a 50% participation and displacing assembled cars in Ecuador. The factors that lean towards your purchase are due to the price, technology and guarantee that is suitable for use by the families of Guayaquil
This research work was carried out as part of an investigative process that allows an analysis of the evolution of the import of Chinese cars and their participation in the automotive market of Guayaquil, during the period 2015-2018. methodology based on a qualitative approach where information was gathered from interviews with a commercial advisor of a Chinese car dealership and an expert in economics, as well as the analysis of statistics and data concerning the automotive sector that allowed us to know that Chinese cars occupy the fourth place in the preferences, sales and imports that are made, having a 50% participation and displacing assembled cars in Ecuador. The factors that lean towards your purchase are due to the price, technology and guarantee that is suitable for use by the families of Guayaquil
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COMERCIO INTERNACIONAL, MEDIDAS ARANCELARIAS, PRODUCTIVIDAD, EXPORTACIONES