Sostenibilidad socioeconómica y responsabilidad social empresarial en el cantón Durán provincia del Guayas, de la zona 8 del Ecuador
Fecha
2020-03
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Facultad de Ciencias Económicas. Universidad de Guayaquil
Resumen
La responsabilidad social empresarial (RSE) es una herramienta mediante la cual las empresas asumen el compromiso con la sociedad para mitigar los impactos socioeconómicos y ambientales que sus actividades puedan generar. En el presente estudio investigativo se presenta como objetivo general analizar la responsabilidad social empresarial y su aporte a la sostenibilidad socioeconómica del cantón Durán, Provincia del Guayas, zona 8 del Ecuador. Para el desarrollo de este estudio, se utilizó un enfoque cuali-cuantitativo con un alcance descriptivo. Según la información obtenida mediante encuestas, se puedo demostrar que existe una baja participación de las empresas en políticas de responsabilidad social empresarial, lo que afecta el desarrollo sostenible de la localidad. Los resultados obtenidos se atribuyen al desconocimiento del término por parte de las empresas, a la falta de socialización respecto al tema y a la falta de incentivos por parte del GAD de Durán.
Corporate social responsibility (CSR) is a tool through which companies assume the commitment to society to mitigate the socio-economic and environmental impacts that their activities may generate. In this research study, it is presented as a general objective to analyze corporate social responsibility and its contribution to the socioeconomic sustainability of Durán canton, Guayas Province, zone 8 of Ecuador. For the development of this study, a qualitative-quantitative approach with a descriptive scope was used. According to the information obtained through surveys, it can be demonstrated that there is a low participation of companies in corporate social responsibility policies, which affects the sustainable development of the locality. The results obtained are attributed to the ignorance of the term by the companies, the lack of socialization on the subject and the lack of incentives by the GAD of Durán.
Corporate social responsibility (CSR) is a tool through which companies assume the commitment to society to mitigate the socio-economic and environmental impacts that their activities may generate. In this research study, it is presented as a general objective to analyze corporate social responsibility and its contribution to the socioeconomic sustainability of Durán canton, Guayas Province, zone 8 of Ecuador. For the development of this study, a qualitative-quantitative approach with a descriptive scope was used. According to the information obtained through surveys, it can be demonstrated that there is a low participation of companies in corporate social responsibility policies, which affects the sustainable development of the locality. The results obtained are attributed to the ignorance of the term by the companies, the lack of socialization on the subject and the lack of incentives by the GAD of Durán.
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RESPONSABILIDAD SOCIAL EMPRESARIAL, IMPACTO SOCIOECONÓMICO, SOSTENIBILIDAD SOCIOECONÓMICA, IMPACTO AMBIENTAL