Fortalecimiento de Clúster EPS de producción textil en la provincia del Guayas, a través de su inclusión de la cadena productiva de almacenes de PRATI S.A.
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2020-03
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Facultad de Ciencias Económicas. Universidad de Guayaquil
Resumen
Ecuador en la última década se ha visto afectado por la caída del precio del petróleo, múltiples reformas tributarias e incluso por fenómenos naturales, lo que hace que las empresas tengan menos presupuestos para obras de carácter altruista, las cuales tienen lugar dentro de la Responsabilidad Social Empresarial (RSE), motivo por el cual desde el 2014, empresas tales como Nestle Ecuador, Unilever y Almacenes De Prati, acogieron la Creación de Valor Compartido, como un modelo de negocios en el cual generan ingresos a través de una oferta responsable o de la inserción de clusters en su cadena de valor. Con base en lo antes mencionado se define como objetivo general de la investigación “Diseñar una propuesta de valor compartido para Almacenes De Prati S.A., orientada al fortalecimiento de clusters o EPS de producción textil radicados en la Provincia del Guayas”. Se recurre al método deductivo, puesto que, el análisis parte de las premisas de casos de aplicación y perspectivas brindadas tanto por presidentes de clusters de producción textil como de representantes de Almacenes De Prati, con lo cual se procedió a diseñar una propuesta de CVC en la cual se inserte estos clusters en la cadena de valor de empresa
Ecuador in the last decade has been affected by the fall in the price of oil, multiple tax reforms and even natural phenomena, which means that companies have fewer budgets for altruistic works, which take place within the Responsibility Social Business (CSR), which is why since 2014, companies such as Nestle Ecuador, Unilever and Almacenes De Prati, welcomed the Creation of Shared Value, as a business model in which they generate income through a responsible offer or of the insertion of clusters in its value chain. Based on the aforementioned, it is defined as the general objective of the research “Designing a shared value proposal for Almacenes De Prati S.A., aimed at strengthening clusters or EPS of textile production based in the Province of Guayas”. The deductive method is used, since the analysis is based on the assumptions of application cases and perspectives provided by both presidents of textile production clusters and representatives of Almacenes De Prati, which proceeded to design a CVC proposal in which inserts these clusters in the company value chain
Ecuador in the last decade has been affected by the fall in the price of oil, multiple tax reforms and even natural phenomena, which means that companies have fewer budgets for altruistic works, which take place within the Responsibility Social Business (CSR), which is why since 2014, companies such as Nestle Ecuador, Unilever and Almacenes De Prati, welcomed the Creation of Shared Value, as a business model in which they generate income through a responsible offer or of the insertion of clusters in its value chain. Based on the aforementioned, it is defined as the general objective of the research “Designing a shared value proposal for Almacenes De Prati S.A., aimed at strengthening clusters or EPS of textile production based in the Province of Guayas”. The deductive method is used, since the analysis is based on the assumptions of application cases and perspectives provided by both presidents of textile production clusters and representatives of Almacenes De Prati, which proceeded to design a CVC proposal in which inserts these clusters in the company value chain
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EPS, DESARROLLO LOCAL, VALOR COMPARTIDO, CLÚSTER