Desarrollo de una herramienta para la optimización y soporte del proceso de selección de tecnologías para la implementación de E-commerce en Pymes.
Fecha
2021-03
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Universidad de Guayaquil. Facultad de Ciencias Matemáticas y Físicas. Carrera de Ingeniería en Sistemas Computacionales.
Resumen
Las empresas que necesiten utilizar alguna plataforma de comercio electrónico, deben considerar
varios factores tanto monetizables así como el nicho de negocio. Una de las razones porque las
PYMES no avanzan hacia comercio electrónico es por falta de conocimiento sobre herramientas
tecnológicas; existiendo desconfianza por parte de los consumidores cuando realizen
transacciones comerciales en línea; lo que impide la expansión del comercio electrónico en el
Ecuador, entre otros factores. El objetivo del presente proyecto de titulación es desarrollar una
aplicación con una base de conocimiento sobre criterios de selección y herramientas tecnológicas
disponibles para la implementación de comercio electrónico en PYMES, conformando un
ecosistema tecnológico personalizado de criterios escogidos por el usuario. Para lograr el
objetivo, se aplicó el modelo matemático AHP para la toma de decisiones multicriterio basado en
distribuir las decisiones en función de prioridades o jerarquías, determinando cuál o cuáles tienen
mayor impacto para el objetivo buscado. La metodología de investigación utilizada es de tipo
diagnóstica, porque analiza los factores que promovieron el surgimiento un problema; y a su vez,
como metodología de desarrollo se utilizó SCRUM, porque tiene como finalidad la entrega de
valor en períodos cortos de tiempo y facilitar el trabajo en equipo previniendo riesgos durante la
ejecución del proyecto. Se planteó un caso de estudio, en donde se seleccionó el software
matemático MATLAB como herramienta acorde para la creación de la aplicación propuesta en el
objetivo, a partir del módulo App Designer integrado y con la base de información recopilada de
la investigación exhaustiva acerca de los e-commerce, que beneficiara a quienes deseen
implementar el comercio electrónico en sus empresas; mejorando así su productividad y alcance.
Se realizaron análisis de trabajos relacionados a la problemática planteada y se determinó la
importancia del comercio electrónico para la innovación digital en PYMES
Companies that need to use an e-commerce platform must consider several monetizable factors as well as the business niche. One of the reasons why SMEs do not move towards e-commerce is due to lack of knowledge about technological tools; there is distrust on the part of consumers when conducting commercial transactions online; which prevents the expansion of e-commerce in Ecuador, among other factors. The objective of this degree project is to develop an application with a knowledge base on selection criteria and technological tools available for the implementation of e-commerce in SMEs, forming a customized technological ecosystem of criteria chosen by the user. To achieve the objective, the AHP mathematical model was applied for multi-criteria decision making based on distributing decisions according to priorities or hierarchies, determining which one or ones have the greatest impact on the desired objective. The research methodology used is diagnostic, because it analyzes the factors that promoted the emergence of a problem; and in turn, SCRUM was used as a development methodology, because its purpose is to deliver value in short periods of time and facilitate teamwork, preventing risks during project execution. A case study was proposed, where the mathematical software MATLAB was selected as the appropriate tool for the creation of the application proposed in the objective, from the integrated App Designer module and with the information base compiled from the exhaustive research about e-commerce, which will benefit those who wish to implement e-commerce in their companies; thus improving their productivity and scope. Analyses of works related to the problem posed were carried out and the importance of e commerce for digital innovation in SMEs was determined.Companies that need to use an e-commerce platform must consider several monetizable factors as well as the business niche. One of the reasons why SMEs do not move towards e-commerce is due to lack of knowledge about technological tools; there is distrust on the part of consumers when conducting commercial transactions online; which prevents the expansion of e-commerce in Ecuador, among other factors. The objective of this degree project is to develop an application with a knowledge base on selection criteria and technological tools available for the implementation of e-commerce in SMEs, forming a customized technological ecosystem of criteria chosen by the user. To achieve the objective, the AHP mathematical model was applied for multi-criteria decision making based on distributing decisions according to priorities or hierarchies, determining which one or ones have the greatest impact on the desired objective. The research methodology used is diagnostic, because it analyzes the factors that promoted the emergence of a problem; and in turn, SCRUM was used as a development methodology, because its purpose is to deliver value in short periods of time and facilitate teamwork, preventing risks during project execution. A case study was proposed, where the mathematical software MATLAB was selected as the appropriate tool for the creation of the application proposed in the objective, from the integrated App Designer module and with the information base compiled from the exhaustive research about e-commerce, which will benefit those who wish to implement e-commerce in their companies; thus improving their productivity and scope. Analyses of works related to the problem posed were carried out and the importance of e commerce for digital innovation in SMEs was determined.
Companies that need to use an e-commerce platform must consider several monetizable factors as well as the business niche. One of the reasons why SMEs do not move towards e-commerce is due to lack of knowledge about technological tools; there is distrust on the part of consumers when conducting commercial transactions online; which prevents the expansion of e-commerce in Ecuador, among other factors. The objective of this degree project is to develop an application with a knowledge base on selection criteria and technological tools available for the implementation of e-commerce in SMEs, forming a customized technological ecosystem of criteria chosen by the user. To achieve the objective, the AHP mathematical model was applied for multi-criteria decision making based on distributing decisions according to priorities or hierarchies, determining which one or ones have the greatest impact on the desired objective. The research methodology used is diagnostic, because it analyzes the factors that promoted the emergence of a problem; and in turn, SCRUM was used as a development methodology, because its purpose is to deliver value in short periods of time and facilitate teamwork, preventing risks during project execution. A case study was proposed, where the mathematical software MATLAB was selected as the appropriate tool for the creation of the application proposed in the objective, from the integrated App Designer module and with the information base compiled from the exhaustive research about e-commerce, which will benefit those who wish to implement e-commerce in their companies; thus improving their productivity and scope. Analyses of works related to the problem posed were carried out and the importance of e commerce for digital innovation in SMEs was determined.Companies that need to use an e-commerce platform must consider several monetizable factors as well as the business niche. One of the reasons why SMEs do not move towards e-commerce is due to lack of knowledge about technological tools; there is distrust on the part of consumers when conducting commercial transactions online; which prevents the expansion of e-commerce in Ecuador, among other factors. The objective of this degree project is to develop an application with a knowledge base on selection criteria and technological tools available for the implementation of e-commerce in SMEs, forming a customized technological ecosystem of criteria chosen by the user. To achieve the objective, the AHP mathematical model was applied for multi-criteria decision making based on distributing decisions according to priorities or hierarchies, determining which one or ones have the greatest impact on the desired objective. The research methodology used is diagnostic, because it analyzes the factors that promoted the emergence of a problem; and in turn, SCRUM was used as a development methodology, because its purpose is to deliver value in short periods of time and facilitate teamwork, preventing risks during project execution. A case study was proposed, where the mathematical software MATLAB was selected as the appropriate tool for the creation of the application proposed in the objective, from the integrated App Designer module and with the information base compiled from the exhaustive research about e-commerce, which will benefit those who wish to implement e-commerce in their companies; thus improving their productivity and scope. Analyses of works related to the problem posed were carried out and the importance of e commerce for digital innovation in SMEs was determined.
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Palabras clave
E-commerce, PYMES, Investigación, Herramientas tecnológicas, Método AHP, MATLAB, Research, Technological tools, AHP method