Participación de los medios sensacionalistas en redes sociales durante el período de pandemia del Covid-19. Caso: Diario Extra
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Fecha
2020-10
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El presente trabajo de titulación se muestra la investigación realizada en la ciudad de Guayaquil sobre el efecto de las redes sociales en la prensa sensacionalista durante la pandemia de COVID-19. Para ello, se realizó una investigación documental que permitió definir teóricamente los aspectos involucrados con el fenómeno bajo estudio. Luego, para obtener información que permitiera obtener conclusiones, se realizó un proceso de muestreo probabilístico para determinar la muestra a la cual se aplicó un cuestionario de encuesta con el objetivo de conocer la percepción del público consumidor de contenido noticioso y el impacto que tuvo las redes sociales durante esa época en este grupo en específico. Las preguntas fueron orientadas para conocer las diferencias de criterio de los encuestados antes y durante la pandemia, resultados que luego fueron procesados y analizados estadísticamente para obtener las conclusiones y recomendaciones que se presentan y analizan a detalle al final de este trabajo.
This degree work shows the research carried out in the city of Guayaquil on the effect of social networks on the tabloid press during the COVID-19 pandemic. For this, a documentary investigation was carried out that allowed theoretically define the different aspects involved with the phenomenon under study. Then, to obtain information that would allow to obtain conclusions, a probabilistic sampling process was carried out to determine the sample to which a survey questionnaire was applied with the aim of knowing the perception of the consumer public of news content and the impact that social networks had during that time in this specific group. The questions were oriented to find out the differences in criteria of the respondents before and during the pandemic, results that were later processed and statistically analyzed to obtain the conclusions and recommendations that are presented and analyzed in detail at the end of this work
This degree work shows the research carried out in the city of Guayaquil on the effect of social networks on the tabloid press during the COVID-19 pandemic. For this, a documentary investigation was carried out that allowed theoretically define the different aspects involved with the phenomenon under study. Then, to obtain information that would allow to obtain conclusions, a probabilistic sampling process was carried out to determine the sample to which a survey questionnaire was applied with the aim of knowing the perception of the consumer public of news content and the impact that social networks had during that time in this specific group. The questions were oriented to find out the differences in criteria of the respondents before and during the pandemic, results that were later processed and statistically analyzed to obtain the conclusions and recommendations that are presented and analyzed in detail at the end of this work
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Palabras clave
PRENSA, SENSACIONALISMO, REDES SOCIALES, COVID-19, PANDEMIA
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