Plan estratégico para mejorar el emprendimiento en la isla santay post covid-19
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2020
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Universidad de Guayaquil Fcultad de Ciencias Administrativas
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Estetrabajo se ha realizado para establecer las estrategias adecuadas que permitan a los emprendimientos actuales prosperar, de artesanías, restauración, alquiler de yates, esto para que la isla Santay se pueda mantener, resolviendo previamente la problemática que radica en aumentar el emprendimiento. Esto podría contribuir a disminuir los efectosnegativos en el ámbito económicos generados por el COVID-19 y se propone el proceso de planificación estratégica, para determinar la dirección que se deberíallevar. Para darle solución al problema se ha empleado la metodología de tipo mixto; es decir, se emplearán herramientas cualitativas y cuantitativas, que se refiere a un análisis numérico de la información, en la cual se emplean herramientas como la encuesta bajo una pruebapiloto y una entrevista. Todo con la finalidad de mejorar la actividad turística en la isla Santay, única, una vez que se autorice nuevamente poder visitarla, por medio de la implementación de nuevas estrategias en el sector que incentiven el emprendimiento y mejoren su economía, ya que los habitantes de este sector perciben un abandono por parte de las autoridades gubernamentales y a su vez el nivel de ingresos se ha visto limitado debido a la pandemia COVID-19 que está atravesando el mundo.
This work has been carried out to establish the appropriate strategies that allow current enterprises to prosper, of crafts, restoration, yacht rental, this so that Santay Island can be maintained, previously solving the problems that liesin increasing the enterprise. This could contribute to reducing the negative effects in the economic field generated by COVID-19 and the strategic planning isproposed, to determine the direction that should be take. To solve the problem, the mixed-type methodology has been used; that is, qualitative and quantitative tools will be used, which refers to a numerical analysis of the information, in which tools such as the survey under a pilot testand an interview are used. All with the purpose of improving tourist activity on Santay Island, unique, once it is authorized again to visit it, through the implementation of new strategies in the sector that encourage entrepreneurship and improve its economy, since the inhabitants of This sector perceives abandonment by government authorities and in turn the level of income has been limited due to the COVID-19 pandemic that is going through the world.
This work has been carried out to establish the appropriate strategies that allow current enterprises to prosper, of crafts, restoration, yacht rental, this so that Santay Island can be maintained, previously solving the problems that liesin increasing the enterprise. This could contribute to reducing the negative effects in the economic field generated by COVID-19 and the strategic planning isproposed, to determine the direction that should be take. To solve the problem, the mixed-type methodology has been used; that is, qualitative and quantitative tools will be used, which refers to a numerical analysis of the information, in which tools such as the survey under a pilot testand an interview are used. All with the purpose of improving tourist activity on Santay Island, unique, once it is authorized again to visit it, through the implementation of new strategies in the sector that encourage entrepreneurship and improve its economy, since the inhabitants of This sector perceives abandonment by government authorities and in turn the level of income has been limited due to the COVID-19 pandemic that is going through the world.
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TURISMO, ECONOMÍA, DESARROLLO ECOLÓGICO, EPIDEMIA