Proyecto de factibilidad para la creación de un market con servicio a domicilio y lista o catálogo de productos virtual en la ciudadela el Recreo del cantón Durán
Fecha
2021-04-08
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Universidad de Guayaquil. Facultad de Ciencias Económicas.
Resumen
El proyecto tiene como objetivo determinar la factibilidad o viabilidad por medio del estudio de mercado, técnico, y financiero que permita la implementación de un market con catalogo virtual y servicio a domicilio en la ciudadela el Recreo del cantón Durán.
Para el proyecto se aplicó la herramienta de la encuesta que se dividió en dos: la primera dirigida a los consumidores y la segunda los dueños de establecimientos con actividades parecidas a nuestro proyecto cada encuesta consta de13 preguntas nos permitió recolectar información valiosa.
El 97% de las personas están de acuerdo y dispuestos a comprar en un market por sus características.
Para el estudio de factibilidad del proyecto se determina por medio de técnicas de evaluación lo cual nos dio como resultado la viabilidad de nuestro proyecto, que refleja el flujo de efectivo proyectado VAN $201.062,24, TIR 42% y una tasa de descuento que es 21.8%
The objective of the project is to determine the feasibility or viability by means of a market study, technical, and financial that allows the implementation of a market with a virtual catalog and home delivery service in the Recreo city of the Duran canton. For the project, the survey tool was applied, which was divided in two: the first aimed at consumers and the second, the owners of establishments with activities similar to our project, each survey consisting of 13 questions that allowed us to collect valuable information. The 97% of people are agree and willing to buy in a market due to its characteristics. For the feasibility study of the project, it is determined through evaluation techniques which gave us the viability of our project as a result, which reflects the projected cash flow of NPV $ 201,062.24, IRR 42% and a discount rate that is 21.8 %.
The objective of the project is to determine the feasibility or viability by means of a market study, technical, and financial that allows the implementation of a market with a virtual catalog and home delivery service in the Recreo city of the Duran canton. For the project, the survey tool was applied, which was divided in two: the first aimed at consumers and the second, the owners of establishments with activities similar to our project, each survey consisting of 13 questions that allowed us to collect valuable information. The 97% of people are agree and willing to buy in a market due to its characteristics. For the feasibility study of the project, it is determined through evaluation techniques which gave us the viability of our project as a result, which reflects the projected cash flow of NPV $ 201,062.24, IRR 42% and a discount rate that is 21.8 %.
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PLAN DE NEGOCIO, FACTIBILIDAD MARKET, SERVICIO A DOMICILIO, CATÁLOGO VIRTUAL