Análisis del proceso de exportación de brócoli congelado hacia el mercado alemán en el período 2015 – 2019
Fecha
2020
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Editor
Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
Ecuador destaca en diversos mercados con productos que no conforman la exportación
petrolera, cada vez trabajando eficientemente en el sector productivo para la satisfacción de la
demanda a la que se pretenda llegar dependiendo el producto que se desee exportar, los
mercados europeos por lo general tienen una gran demanda en cuanto a alimentos saludables,
tratan que el producto sea lo más natural considerando que el producto a adquirir posea todas
las certificaciones adecuadas, entre Ecuador y Alemania existe la relación comercial siendo
esta una oportunidad para estar entre los principales exportadores del país de destino. Teniendo
en consideración la exportación de brócoli congelado se busca analizar las exportaciones en
los últimos 5 años, los principales destinos para la exportación, los proveedores del producto
en el mercado de estudio y el análisis del mercado para así poder llegar a conclusiones y
recomendaciones adecuados mediante la obtención de información por medio del instrumento
de investigación para determinar y exponer la importancia de conocer las certificaciones que
debe tener el producto para el correcto proceso de exportación y comercialización en el
mercado de destino.
Ecuador stands out in various markets with products that do not make up the oil export, each time working efficiently in the productive sector for the satisfaction of the demand to which it is intended to arrive depending on the product to be exported, European markets generally have a high demand for healthy food, treat the product as natural, whereas the product to be purchased has all the appropriate certifications, between Ecuador and Germany exists the commercial relationship being this an opportunity to be among the main exporters of the country of destination. Considering the export of frozen broccoli, an analysis of exports over the past five years, the main exports destinations, the suppliers of the product in the market of study and market analysis so as be able to reach appropriate conclusions and recommendations by obtaining information through the research tool to identify and expose the importance of knowledge of the certifications that the product must have for the correct export and marketing process in the destination market.
Ecuador stands out in various markets with products that do not make up the oil export, each time working efficiently in the productive sector for the satisfaction of the demand to which it is intended to arrive depending on the product to be exported, European markets generally have a high demand for healthy food, treat the product as natural, whereas the product to be purchased has all the appropriate certifications, between Ecuador and Germany exists the commercial relationship being this an opportunity to be among the main exporters of the country of destination. Considering the export of frozen broccoli, an analysis of exports over the past five years, the main exports destinations, the suppliers of the product in the market of study and market analysis so as be able to reach appropriate conclusions and recommendations by obtaining information through the research tool to identify and expose the importance of knowledge of the certifications that the product must have for the correct export and marketing process in the destination market.
Descripción
Palabras clave
CERTIFICACIONES, EXPORTACIÓN, COMERCIALIZACIÓN, MERCADO