Modelo de negocios para la creación de una empresa de distribución de medicinas mediante drones en Guayaquil
Fecha
2020
Autores
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
El estudio está orientado al diseño de un modelo de negocios para la creación de una
empresa dedicada a la distribución de medicinas mediante drones en Guayaquil, teniendo como
razón social Hermes Medic S.A. El proyecto nace en vista al incremento en la demanda de
medicamentos e insumos que son requeridos por la población, incluso bajo la modalidad de
entrega a domicilio para evitar contagios por Covid-19, garantizando así el disponer de los
productos que ayudarán a prevenir y tratar sus enfermedades. Respecto a los drones, en otros
países se utilizan para fines comerciales, generando bajo impacto ambiental y una rápida
gestión de las entregas, razón que motivó su uso en la investigación aplicándose una
metodología con enfoque cuantitativo y un análisis documental y de campo. La recolección de
datos involucró 384 encuestas a potenciales clientes quienes expusieron su interés en el modelo
de negocio, conociéndose además que la empresa debe funcionar en base a una serie de
requerimientos que plantea la autoridad sanitaria para minimizar el riesgo en sus operaciones
tales como infraestructura, condiciones sanitarias, manejo de inventario y otros aspectos que
fueron considerados dentro del plan de negocio partiendo del nivel de aceptación observado en
las respuestas de los encuestados. Dicho plan se estructuró en doce puntos que abarcaron desde
la descripción general del negocio, el mercado, las estrategias para atraer y retener clientes,
entre otros puntos, cerrando con análisis financiero que demostró la viabilidad económica que
tendría la empresa.
The study is oriented to the design of a business model for the creation of a company dedicated to the distribution of medicines by drones in Guayaquil, having Hermes Medic S.A. as company name. The project was born in view of the increase in the demand for medicines and supplies that are required by the population, even under the modality of home delivery to avoid contagion by Covid-19, thus guaranteeing the availability of products that will help prevent and treat their illnesses. Regarding drones, in other countries they are used for commercial purposes, generating low environmental impact and rapid delivery management, which is why they were used in research, applying a methodology with a quantitative approach and a documentary and field analysis. The data collection involved 384 surveys of potential clients who expressed their interest in the business model, also knowing that the company must function based on a series of requirements posed by the health authority to minimize the risk in its operations such as infrastructure, sanitary conditions, inventory management and other aspects that were considered within the business plan based on the level of acceptance observed in the responses of the respondents. Said plan was structured in twelve points that ranged from the general description of the business, the market, the strategies to attract and retain customers, among other points, closing with a financial analysis that demonstrated the economic viability that the company would have.
The study is oriented to the design of a business model for the creation of a company dedicated to the distribution of medicines by drones in Guayaquil, having Hermes Medic S.A. as company name. The project was born in view of the increase in the demand for medicines and supplies that are required by the population, even under the modality of home delivery to avoid contagion by Covid-19, thus guaranteeing the availability of products that will help prevent and treat their illnesses. Regarding drones, in other countries they are used for commercial purposes, generating low environmental impact and rapid delivery management, which is why they were used in research, applying a methodology with a quantitative approach and a documentary and field analysis. The data collection involved 384 surveys of potential clients who expressed their interest in the business model, also knowing that the company must function based on a series of requirements posed by the health authority to minimize the risk in its operations such as infrastructure, sanitary conditions, inventory management and other aspects that were considered within the business plan based on the level of acceptance observed in the responses of the respondents. Said plan was structured in twelve points that ranged from the general description of the business, the market, the strategies to attract and retain customers, among other points, closing with a financial analysis that demonstrated the economic viability that the company would have.
Descripción
Palabras clave
DRON, MEDICINA, FARMACIA, MODELO DE NEGOCIO