Determinación de factores de declive de tiendas de barrio en la ciudad de Guayaquil
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
El presente proyecto se realizó ya que este tema social y económico ha sido muy poco investigado en Ecuador por lo cual esta investigación se encuentra basado en el estudio para la identificación de los factores que pueden conllevar al declive de la tienda de barrio en la ciudad de Guayaquil. Para esta investigación se estudiaron varios factores citados por diferentes autores los cuales han estudiado este tema en ciudades como Colombia, México y España. Estos conceptos fueron base fundamental para la realización del cuestionario para las entrevistas a los propietarios de estos negocios tanto en la parroquia Torqui ubicada en el norte de Guayaquil Como en la parroquia Ximena la cual se encuentra en el sur de la ciudad de Guayaquil, representa al investigador la oportunidad de conocer directamente la realidad de este tipo de negocio, La investigación busca disminuir el índice del declive de las tiendas de barrio en la ciudad de Guayaquil esto buscando estrategias para el incremento de las ventas de estos negocios.
The present project was carried out since this social and economic issue has been very little investigated in Ecuador, therefore this research is based on the study to identify the factors that can lead to the decline of the neighborhood store in the city of Guayaquil. For this research, several factors cited by different authors who have studied this issue in cities such as Colombia, Mexico and Spain were studied. These concepts were the fundamental basis for the completion of the questionnaire for the interviews with the owners of these businesses both in the Torqui parish located in the north of Guayaquil and in the Ximena parish which is located in the south of the city of Guayaquil, represented to the researcher the opportunity to know directly the reality of this type of business. The research seeks to reduce the rate of decline of neighborhood stores in the city of Guayaquil, this by looking for strategies to increase the sales of these businesses.
The present project was carried out since this social and economic issue has been very little investigated in Ecuador, therefore this research is based on the study to identify the factors that can lead to the decline of the neighborhood store in the city of Guayaquil. For this research, several factors cited by different authors who have studied this issue in cities such as Colombia, Mexico and Spain were studied. These concepts were the fundamental basis for the completion of the questionnaire for the interviews with the owners of these businesses both in the Torqui parish located in the north of Guayaquil and in the Ximena parish which is located in the south of the city of Guayaquil, represented to the researcher the opportunity to know directly the reality of this type of business. The research seeks to reduce the rate of decline of neighborhood stores in the city of Guayaquil, this by looking for strategies to increase the sales of these businesses.
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Palabras clave
DECLIVE, TIENDAS DE BARRIO, FACTORES