Elaboración de un plan de negocios para instalación, mantenimiento y reparación de aires acondicionados para vehículos sector Mapasingue Oeste en Guayaquil
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
La propuesta del siguiente proyecto de titulación es la elaboración de un plan de negocios para instalación, mantenimiento y reparación de aires acondicionados para vehículos sector Mapasingue Oeste en Guayaquil, el cual para su desarrollo se han considerado los siguientes aspectos: técnicos, teóricos, jurídico o legal, financiero, laborales. Esta oportunidad de negocio surge al existir una demanda insatisfecha de clientes que requieren de dicho servicio pero no le ofrecen las garantías y valor agregado al trabajo recibido. Se analiza el mercado con encuestas, luego se plantea un modelo de negocio al consumidor final, se detalla el proceso de inicio a fin del servicio prestado y se realizan proyecciones con análisis de escenarios para la viabilidad del negocio con los resultados obtenidos.
The proposal for the following degree project is the development of a business plan for the installation, maintenance and repair of air conditioners for vehicles in the Mapasingue Oeste sector in Guayaquil, which for its development the following aspects have been considered: technical, theoretical, legal or legal, financial, labor. This business opportunity arises when there is an unsatisfied demand from clients who require this service but do not offer the guarantees and added value to the work received. The market is analyzed with surveys, then a business model is proposed to the final consumer, the process from beginning to end of the service provided is detailed, and projections are made with scenario analysis for the viability of the business with the results obtained.
The proposal for the following degree project is the development of a business plan for the installation, maintenance and repair of air conditioners for vehicles in the Mapasingue Oeste sector in Guayaquil, which for its development the following aspects have been considered: technical, theoretical, legal or legal, financial, labor. This business opportunity arises when there is an unsatisfied demand from clients who require this service but do not offer the guarantees and added value to the work received. The market is analyzed with surveys, then a business model is proposed to the final consumer, the process from beginning to end of the service provided is detailed, and projections are made with scenario analysis for the viability of the business with the results obtained.
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VEHÍCULOS, INSUMOS, PREVENCIÓN, CONTROL