El impulso del turismo como instrumento de desarrollo local en el cantón Samborondón, provincia del Guayas, periodo 2016 – 2020.
Fecha
2021-09
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Universidad de Guayaquil. Facultad de Ciencias Económicas
Resumen
En este trabajo de investigación se planteó como problemática la preponderante participación existente de las actividades agrícolas y ganaderas, frente a las demás actividades económicas que se realizan en el cantón Samborondón, entre ellas el Turismo. El desarrollo de la investigación se lo llevo a cabo con el objetivo de analizar la actividad turística para impulsar el desarrollo local del cantón Samborondón, provincia del Guayas durante el periodo 2016 – 2020, precisamente se pretende que las actividades turísticas propicien el desarrollo local del cantón. La metodología que se empleo fue bajo un enfoque cualitativo porque permitió describir los componentes que se relacionan con la actividad a nivel institucional, legal y las perspectivas que tienen los habitantes acerca del turismo. El enfoque cuantitativo facilito la recolección de datos estadísticos, que se pudo conseguir a través de la realización de encuestas dirigidas a una muestra de la población samborondeña de 383 personas. Se determino que: el cantón cuenta con lugares estratégicos que pueden potenciar el turismo sin embargo estás no son aprovechadas efectivamente lo que genera que los ingresos por parte de esta actividad a la economía de Samborondón sean irrisorios, además de otros factores como la seguridad, infraestructura, los servicios de internet, teléfono y otros, afectan negativamente al turismo. Por eso se recomienda la creación de una empresa de promoción turística gastronómica orientado a la solución de dichos problemas y de esta manera fortalecer la actividad turística local.
In this research work, the preponderant existing participation of agricultural and livestock activities was raised as a problem, compared to the other economic activities carried out in the Samborondón canton, including Tourism. The development of the research was carried out with the objective of analyzing the tourist activity to promote the local development of the Samborondón canton, Guayas province during the period 2016 - 2020, precisely it is intended that the tourist activities promote the local development of the canton. The methodology that was used was under a qualitative approach because it allowed to describe the components that are related to the activity at the institutional and legal level and the perspectives that the inhabitants have about tourism. The quantitative approach facilitated the collection of statistical data, which could be achieved through conducting surveys directed at a sample of the Samborondeño population of 383 people. It was determined that: the canton has strategic places that can promote tourism, however these are not effectively used, which generates that the income from this activity to the Samborondón economy is laughable, in addition to other factors such as security, infrastructure Internet, telephone and other services negatively affect tourism. That is why it is recommended to create a gastronomic tourism promotion company aimed at solving these problems and thus strengthening local tourism activity.
In this research work, the preponderant existing participation of agricultural and livestock activities was raised as a problem, compared to the other economic activities carried out in the Samborondón canton, including Tourism. The development of the research was carried out with the objective of analyzing the tourist activity to promote the local development of the Samborondón canton, Guayas province during the period 2016 - 2020, precisely it is intended that the tourist activities promote the local development of the canton. The methodology that was used was under a qualitative approach because it allowed to describe the components that are related to the activity at the institutional and legal level and the perspectives that the inhabitants have about tourism. The quantitative approach facilitated the collection of statistical data, which could be achieved through conducting surveys directed at a sample of the Samborondeño population of 383 people. It was determined that: the canton has strategic places that can promote tourism, however these are not effectively used, which generates that the income from this activity to the Samborondón economy is laughable, in addition to other factors such as security, infrastructure Internet, telephone and other services negatively affect tourism. That is why it is recommended to create a gastronomic tourism promotion company aimed at solving these problems and thus strengthening local tourism activity.
Descripción
Palabras clave
TURISMO, DESARROLLO LOCAL, SAMBORONDÓN, POTENCIAL TURÍSTICO
Citación
APA