Estudio de mercado para el diseño de una feria temática sobre las leyendas de la ciudad de Guayaquil
Fecha
2021-03
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El desconocimiento de las leyendas de Guayaquil, como parte del patrimonio cultural inmaterial, causa un desinterés afectando al desarrollo turístico de la ciudad, por eso se tiene como objetivo general realizar un estudio de mercado para el diseño de una feria temática sobre las leyendas de la ciudad de Guayaquil. La metodología utilizada en el trabajo es bajo el enfoque cualitativo, con alcance investigativo descriptivo, con métodos teóricos, analítico y sintético, métodos empíricos de observación directa no participativa. Se obtuvo una muestra de 384 a encuestar, dentro de los pobladores de la ciudad de Guayaquil, cuyo resultado fue el gran interés en la propuesta. Se concluye que a los ciudadanos les gustaría asistir a estos eventos mediante dramatizaciones, narraciones en forma de cuentos y la casa del terror. La feria contará con diferentes emprendimientos, de esta manera se aportará con el desarrollo socio económico de la ciudad generando el interés en la población por el turismo cultural.
The lack of knowledge of the legends of Guayaquil, as part of the intangible cultural heritage, causes a lost of interest affecting the touristic development of the city, for that reason the general objective is to carry out a market research for the design of a thematic fair of the legends of Guayaquil. The methodology used in this work is under the qualitative approach, with a descriptive research reach, with theoretical, analytical and synthetic methods; and empirical methods of non-participatory direct observation. The sample of 384 people to be surveyed was obtained by calculating the resident population of Guayaquil, the result of the survey showed great interest in the proposal by the general public. It is concluded that, the citizens would like to attend these events and enjoy dramatizations, storytelling and a haunted house. The fair will feature different startups, with the purpose of contributing to the socio-economic development of the city and generating interest in the population for cultural tourism.
The lack of knowledge of the legends of Guayaquil, as part of the intangible cultural heritage, causes a lost of interest affecting the touristic development of the city, for that reason the general objective is to carry out a market research for the design of a thematic fair of the legends of Guayaquil. The methodology used in this work is under the qualitative approach, with a descriptive research reach, with theoretical, analytical and synthetic methods; and empirical methods of non-participatory direct observation. The sample of 384 people to be surveyed was obtained by calculating the resident population of Guayaquil, the result of the survey showed great interest in the proposal by the general public. It is concluded that, the citizens would like to attend these events and enjoy dramatizations, storytelling and a haunted house. The fair will feature different startups, with the purpose of contributing to the socio-economic development of the city and generating interest in the population for cultural tourism.
Descripción
Pdf
Palabras clave
ESTUDIO DE MERCADO, FERIA TEMÁTICA, PATRIMONIO CULTURAL, LEYENDAS, GUAYAQUIL
Citación
Apa