Análisis de la oferta gastronómica del sector Urdesa para el diseño de una cafetería pet friendly
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2021-03
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Universidad de Guayaquil: Facultad de Comunicación Social
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La ciudadela Urdesa se encuentra ubicada en la ciudad de Guayaquil, conocida por su variedad de establecimientos alimenticios, ha llevado a todos los guayaquileños a visitarla en algún momento. Esta investigación tiene como prioridad analizar la oferta gastronómica del sector para el diseño de una cafetería pet friendly. En la investigación se empleó el enfoque mixto por lo que se hizo una recopilación y descripción de datos de la observación al momento de visitar los locales de alimentos y bebidas de la zona; el alcance de la investigación es exploratoria y descriptiva debido a su análisis e información obtenida en medios investigativos; el diseño de la investigación se ha considerado el ámbito no experimental, transversal junto con un estudio específico aplicando técnicas de investigación como observación directa, entrevista y encuesta. Para conseguir la muestra se usó la fórmula infinita que aseguró un total de 384 posibles visitantes a la ciudadela Urdesa. El objetivo general de la propuesta es diseñar una cafetería pet friendly en Urdesa, para que las mascotas cuenten con un espacio y menú dirigidos a ellos, para así aumentar la oferta gastronómica del sector.
The Urdesa residential compound is located in the city of Guayaquil, its well-known for its variety of food stablishments, which has led all Guayaquil residents to visit it at some point. This research has as a priority to analyze the variety of the gastronomic offer of the sector to then design a pet friendly coffee shop. This research work used a mixed approach type of investigation, a compilation and description of data were taken through observation gathered when visiting the variety of foods and beverages establishments in the area. The range of this investigation is exploratory and descriptive due to its analysis and facts obtained in the research process, this means that the whole investigation design has been considered the non-experimental, cross-sectional field together with a specific case study applying the research techniques such as direct observation, various interviews, and surveys. To get the sample, an infinite formula was applied, which ensured a total of 384 possible visitors to the Urdesa neighborhood. The main objective of the proposal is to design a pet friendly coffee shop in Urdesa, so that pets can get a space and special menu for them, to increase the gastronomic offer, so at the decision- making moment this area may offer a more complete and unique gastronomic experience too.
The Urdesa residential compound is located in the city of Guayaquil, its well-known for its variety of food stablishments, which has led all Guayaquil residents to visit it at some point. This research has as a priority to analyze the variety of the gastronomic offer of the sector to then design a pet friendly coffee shop. This research work used a mixed approach type of investigation, a compilation and description of data were taken through observation gathered when visiting the variety of foods and beverages establishments in the area. The range of this investigation is exploratory and descriptive due to its analysis and facts obtained in the research process, this means that the whole investigation design has been considered the non-experimental, cross-sectional field together with a specific case study applying the research techniques such as direct observation, various interviews, and surveys. To get the sample, an infinite formula was applied, which ensured a total of 384 possible visitors to the Urdesa neighborhood. The main objective of the proposal is to design a pet friendly coffee shop in Urdesa, so that pets can get a space and special menu for them, to increase the gastronomic offer, so at the decision- making moment this area may offer a more complete and unique gastronomic experience too.
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OFERTA Y DEMANDA GASTRONÓMICA, PET FRIENDLY
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