Análisis de la demanda turística de deportes acuáticos para su implementación en la comuna Olón
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2021-03
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Universidad de Guayaquil: Facultad de Comunicación Social
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El presente trabajo de investigación, se origina de la necesidad que tiene el visitante de la comuna Olón en poder realizar más actividades turísticas durante su visita, con el objetivo de satisfacer esta petición mediante la propuesta, se impone la tarea de analizar la demanda de nuevas actividades turísticas en el sitio, para posteriormente proponer la implementación de una operadora de deportes acuáticos. Se utilizó un enfoque cualitativo que permitió la ejemplificación de casos similares y de los deportes acuáticos existentes practicables en el lugar, entre los tipos de investigación utilizados es aplicada, no experimental, bibliográfica, de campo y estudio de caso. Los métodos utilizados son el inductivo - deductivo y analítico sintético. Entre sus instrumentos se necesitó la observación directa o participativa para evidenciar la situación actual de Olón, la encuesta, aplicada al turista con resultados favorables sobre el interés en la realización de deportes acuáticos temática de la propuesta, y en la entrevista se conversó con el presidente de la comuna. Se concluye que Olón no aprovecha adecuadamente su recurso mar para generar ingresos a sus habitantes y diversificar sus actividades turísticas, comprobando el alto interés de los turistas por la implementación de una operadora de deportes acuáticos.
The following research paper starts from demand of visitors at the Olón commune to be able to indulge in a wider range of tourist activities during their stay. In order to meet this demand, it is crucial to analyze which activities could be implemented at the mentioned location. This would lead to the establishment of an aquatic sports operator. A qualitative focus which allowed the exemplification of similar cases was used, as well as an investigation of any existing water sports that could be practiced in the area. Among the types of research used were applied the non experimental, bibliographic, field research and case study. The use methods were inductive - deductive and analytical – synthetic. Research aids were also direct or participative observation, in order to show and document Olón´s current situation, as well as tourist surveys that provided positive results regarding interest towards implementing aquatic sports, and an interview with the commune´s President. As a conclusion, Olón is not taking full advantage of its maritime resources. Doing it and diversifying its tourist activities would generate an income for its population. This provides solid proof of the need of a aquatic sports operator at the location.
The following research paper starts from demand of visitors at the Olón commune to be able to indulge in a wider range of tourist activities during their stay. In order to meet this demand, it is crucial to analyze which activities could be implemented at the mentioned location. This would lead to the establishment of an aquatic sports operator. A qualitative focus which allowed the exemplification of similar cases was used, as well as an investigation of any existing water sports that could be practiced in the area. Among the types of research used were applied the non experimental, bibliographic, field research and case study. The use methods were inductive - deductive and analytical – synthetic. Research aids were also direct or participative observation, in order to show and document Olón´s current situation, as well as tourist surveys that provided positive results regarding interest towards implementing aquatic sports, and an interview with the commune´s President. As a conclusion, Olón is not taking full advantage of its maritime resources. Doing it and diversifying its tourist activities would generate an income for its population. This provides solid proof of the need of a aquatic sports operator at the location.
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OLÓN, DEMANDA, OFERTA, ACTIVIDADES, DEPORTES
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