Percepción del producto SMART WATCH KIDS en los padres de familia como principales consumidores en la parroquia Tarqui en la ciudad de Guayaquil.
Fecha
2021-03
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El objetivo principal del presente trabajo de titulación es el estudio de percepción del consumo del producto smart watch para niños en los padres de familia con hijos de I a 12 años de la parroquia Tarqui en la ciudad de Guayaquil. En la investigación se encontró que la percepción que tienen los sujetos de estudio sobre los smart watch para niños es excelente en relación al cumplimiento de su promesa básica principal de seguridad, localización y control en ausencia de los padres, además de identificar a la publicidad observada en los puntos de venta y redes sociales como muy influyente y que los principales factores que influyen en la compra sobre sujetos de estudio va en relación al cumplimiento de las funcionalidades y características principales del dispositivo más que sobre las promociones establecidas. Para la investigación se utilizó el método cualitativo y cuantitativo para profundizar en la información mostrándolo a través de gráficos y tablas. Recomendando la implementación de estrategias que mantengan la buena percepción sobre el producto, además de la captación de nuevos prospectos dentro del grupo objetivo y el establecimiento de estrategias para quienes conocen sobre el dispositivo y aún no se han decidido a comprarlo.
The main objective of this work is the study of consumer perception of smart watches for children in the parents of the Tarqui parish in the city of Guayaquil. In the investigation it was found that the perception that the study subjects have about smart watches for children is excellent in relation to the fulfillment of their main basic promise of safety, location and control in the absence of parents, in addition to identifying the advertising observed in the points of sale and social networks as very influential and that the main factors that influence the purchase on subjects of study are related to the fulfillment of the main functionalities and characteristics of the device rather than the established promotions. For the research, the qualitative and quantitative method was used to deepen the information by showing it through graphs and tabular tables. Recommending the implementation of strategies that maintain a good perception of the product, as well as the acquisition of new prospects within the target group and the establishment of strategies for those who know about the device and have not yet decided to buy it.
The main objective of this work is the study of consumer perception of smart watches for children in the parents of the Tarqui parish in the city of Guayaquil. In the investigation it was found that the perception that the study subjects have about smart watches for children is excellent in relation to the fulfillment of their main basic promise of safety, location and control in the absence of parents, in addition to identifying the advertising observed in the points of sale and social networks as very influential and that the main factors that influence the purchase on subjects of study are related to the fulfillment of the main functionalities and characteristics of the device rather than the established promotions. For the research, the qualitative and quantitative method was used to deepen the information by showing it through graphs and tabular tables. Recommending the implementation of strategies that maintain a good perception of the product, as well as the acquisition of new prospects within the target group and the establishment of strategies for those who know about the device and have not yet decided to buy it.
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PERCEPCIÓN DEL CONSUMIDOR, COMPORTAMIENTO DEL CONSUMIDOR, SMART WATCH PARA NIÑOS, TECNOLOGÍA
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