Determinación de factores de desarrollo en tiendas de Barrio del Recinto Petrillo
Fecha
2021
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación tiene como finalidad determinar cuáles son los factores de desarrollo que permiten a las tiendas de barrio mejorar su economía, estabilidad y permanencia en el tiempo. Este estudio está dirigido a 80 microempresarios tenderos del Recinto Petrillo ubicado en el Cantón Nobol, en el cual se utilizó como instrumento de recolección de datos, la elaboración de una encuesta, donde cada pregunta estaba segmentaba a cada uno de los factores de desarrollo que se determinaron a lo largo del caso de estudio, como son: planeación, control financiero, tecnologías de la información, estrategia comercial y entorno económico.
Los resultados evidenciaron que existe un escaso conocimiento básico en temas de cultura contable, organizacional y administrativa que sirvan de apoyo para un correcto funcionamiento y dirección del negocio. Por lo tanto, como producto final del estudio y para entender el tema de manera correcta y efectiva, se realizará un programa de capacitaciones dirigido a los propietarios de tiendas de barrio donde se detallan temas a tratar vinculados con cada factor de desarrollo y afianzando en problemas críticos encontrados en las encuestas aplicadas. Además, se propone un estudio de caso donde se mide la factibilidad de adquirir un préstamo para el crecimiento económico de una tienda de barrio detallando la forma correcta en la que se podría administrar e invertir.
The purpose of this research work is to determine the development factors that allow neighborhood stores to improve their economy, stability and permanence over time. This study is aimed at 80 micro-business owners of the Petrillo Precinct located in the Canton Nobol, in which the preparation of a survey was used as a data collection instrument, where each question was segmented to each of the development factors that were determined throughout the case study, such as: planning, financial control, information technology, business strategy and economic environment. The results showed that there is little basic knowledge in matters of accounting, organizational and administrative culture that serve as support for the correct operation and direction of the business. Therefore, as a final product of the study and to understand the subject correctly and effectively, a training program will be carried out aimed at the owners of neighborhood stores where topics to be dealt with related to each development factor and consolidating problems are detailed. Critics found in the applied surveys. In addition, a case study is proposed where the feasibility of acquiring a loan for the economic growth of a closed neighborhood store is measured in the correct way in which it could be managed and invested.
The purpose of this research work is to determine the development factors that allow neighborhood stores to improve their economy, stability and permanence over time. This study is aimed at 80 micro-business owners of the Petrillo Precinct located in the Canton Nobol, in which the preparation of a survey was used as a data collection instrument, where each question was segmented to each of the development factors that were determined throughout the case study, such as: planning, financial control, information technology, business strategy and economic environment. The results showed that there is little basic knowledge in matters of accounting, organizational and administrative culture that serve as support for the correct operation and direction of the business. Therefore, as a final product of the study and to understand the subject correctly and effectively, a training program will be carried out aimed at the owners of neighborhood stores where topics to be dealt with related to each development factor and consolidating problems are detailed. Critics found in the applied surveys. In addition, a case study is proposed where the feasibility of acquiring a loan for the economic growth of a closed neighborhood store is measured in the correct way in which it could be managed and invested.
Descripción
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Palabras clave
FACTORES DE DESARROLLO, PERMANENCIA, ESTABILIDAD EN EL TIEMPO, TIENDAS DE BARRIO, ECONOMÍA
Citación
APA