La cinematografía como herramienta de fortalecimiento cultural en los estudiantes de octavo semestre de la Universidad de Guayaquil.
Fecha
2021-10
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El cine como método alternativo para enriquecer la cultura de las personas, posee un enorme potencial, sin embargo, a nivel general la manera de desarrollar contenidos audiovisuales de carácter cultural ha evolucionado. El género del cine documental, debe incursionar nuevos caminos, plantearse nuevos objetivos, en medida del cambio generacional en la audiencia. El público joven, busca producciones acordes a sus gustos e intereses, siendo estos diferentes a como era en décadas anteriores. Por tal motivo, esta investigación se basó en descubrir el impacto cultural de la cinematografía en los jóvenes y sus preferencias a la hora de consumirlo, tomando como variables a la cinematografía y el fortalecimiento cultural. Las técnicas empleadas, fueron entrevistas a fuentes relacionadas con el centro cultural “Yololo” y encuestas dirigidas a estudiantes de la carrera de Comunicación Social. Los resultados obtenidos, permitieron evidenciar la predilección de los jóvenes con respecto a la construcción y desarrollo de los documentales, con el fin de ampliar el espectro de alcance en la nueva generación de espectadores
The Cinema as an alternative method to enrich people's culture which has an enormous potential, however, at a general level, the way of developing audiovisual contents of a cultural nature has evolved. The documentary film genre must take new paths and set new objectives, in line with the generational change in the audience. Young audiences are looking for productions according to their tastes and interests, which are different from those of previous decades. For this reason, this research was based on discovering cultural impact of cinematography on young people and their preferences on consumption, cinematography and cultural strengthening were taken as variables of this research. The used techniques were interviews to sources related to the Yololo cultural center and surveys directed to students of the Social Communication career. The obtained results made it possible to demonstrate the predilection of young people with respect to the construction and development of documentaries, in order to broaden the scope of the new generation of viewers.
The Cinema as an alternative method to enrich people's culture which has an enormous potential, however, at a general level, the way of developing audiovisual contents of a cultural nature has evolved. The documentary film genre must take new paths and set new objectives, in line with the generational change in the audience. Young audiences are looking for productions according to their tastes and interests, which are different from those of previous decades. For this reason, this research was based on discovering cultural impact of cinematography on young people and their preferences on consumption, cinematography and cultural strengthening were taken as variables of this research. The used techniques were interviews to sources related to the Yololo cultural center and surveys directed to students of the Social Communication career. The obtained results made it possible to demonstrate the predilection of young people with respect to the construction and development of documentaries, in order to broaden the scope of the new generation of viewers.
Descripción
pdf
Palabras clave
CINE DOCUMENTAL, FORTALECIMIENTO CULTURAL, JÓVENES, ESPECTADORES
Citación
Apa