Uso de los medios tecnológicos y su efecto en el entorno familiar y social por el confinamiento de la pandemia en los moradores de la Florida Norte
Fecha
2021
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
Este proyecto investigativo consiste en identificar la problemática que el confinamiento por la pandemia del Covid-19 ha generado en los moradores de la Ciudadelas Florida Norte-Gallegos Lara en el contexto familiar y social por el mal uso de los medios tecnológicos apoyándonos en la teoría de algunos autores y artículos científicos que sustentan la importancia de este trabajo investigativo para la aplicación de un plan estratégico donde se establezca una herramienta comunicacional que permita alcanzar resultados positivos para crear conciencia en los habitantes de este sector, reintegrando las relaciones interpersonales que se ven afectadas por la crisis sanitaria con la utilización del método cualitativo bajo una investigación explorativa donde se puede realizar un estudio de la zona para detectar al público a encuestar teniendo como resultado la respuesta positiva de los moradores para desarrollar las capacitaciones y así fomentar una cultura responsable del uso de los medios tecnológicos.
This research project consists of identifying the problems that the confinement by the pandemic of Covid-19 has generated in the residents of the Ciudadelas Florida Norte-Gallegos Lara in the family and social context by the misuse of technological media based on the theory of some authors and scientific articles that support the importance of this research work for the implementation of a strategic plan where a communicational tool is established to achieve positive results to raise awareness in the inhabitants of this sector, reintegrating the interpersonal relationships that are affected by the sanitary crisis with the use of the qualitative method under an explorative investigation where a study of the area can be carried out to detect the public to be surveyed having as a result the positive response of the inhabitants to develop the trainings and thus promote a responsible culture of the use of the technological media.
This research project consists of identifying the problems that the confinement by the pandemic of Covid-19 has generated in the residents of the Ciudadelas Florida Norte-Gallegos Lara in the family and social context by the misuse of technological media based on the theory of some authors and scientific articles that support the importance of this research work for the implementation of a strategic plan where a communicational tool is established to achieve positive results to raise awareness in the inhabitants of this sector, reintegrating the interpersonal relationships that are affected by the sanitary crisis with the use of the qualitative method under an explorative investigation where a study of the area can be carried out to detect the public to be surveyed having as a result the positive response of the inhabitants to develop the trainings and thus promote a responsible culture of the use of the technological media.
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CONFINAMIENTO, PANDEMIA, ESTRATEGIA COMUNICACIONAL, RELACIONES INTERPERSONALES
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