Comercio digital análisis oportunidades y amenazas hacia el comercio internacional
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Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
RESUMEN
El comercio digital es una herramienta que ha facilitado el ingreso de micro, pequeñas, medianas y grandes empresas a los mercados e incluso a los internacionales, permitiendo la reducción de costos en el proceso de compraventa y ayudando a brindar servicios de forma rápida y de calidad. En los últimos años el mundo ha tenido cambios muy repentinos y está en constante evolución no solo en el volumen de los usuarios online sino también en la cantidad de sitios comerciales virtuales, debido a esto, la globalización y acceso a la información han permitido desarrollar nuevos espacios comerciales rompiendo barreras como las de espacio y tiempo, aumentando las transacciones comerciales por medios digitales y acelerando el crecimiento económico. La presente investigación está enfocada en analizar las causas que limitan el comercio digital en el Ecuador y determinar los factores que lo fortalecen. Para esto se aplicó la metodología descriptiva, documental, cualitativa, debido a que se exploró documentos, conceptos, artículos de autores nacionales e internacionales, apoyándose de una investigación de campo que proviene de entrevistas, la cual fue realizada a tres personas expertas en el tema llegando a la conclusión de si el comercio digital es necesario aplicarlo para poder mejorar el comercio internacional y qué beneficios traería esto consigo, aportando con futuras líneas de investigación a las siguientes generaciones que quieran profundizar más en el tema del comercio digital y ayudándose de las conclusiones dadas junto con las recomendaciones establecidas por las autoras del presente proyecto.
Digital commerce is a tool that has facilitated the entry of micro, small, medium and large companies into markets and even international ones, allowing the reduction of costs in the buying and selling process and helping to provide services quickly and with quality. In recent years the world has had very sudden changes and is constantly evolving not only in the volume of online users but also in the number of virtual business sites, due to this, globalization and access to information have allowed the development of new commercial spaces breaking barriers such as those of space and time, increasing commercial transactions by digital means and accelerating economic growth. This research is focused on analyzing the causes that limit digital commerce in Ecuador and determine the factors that strengthen it. For this, the descriptive, documentary, qualitative methodology was applied, since documents, concepts, articles by national and international authors were explored, relying on a field investigation that comes from interviews, which was carried out with three experts on the subject. concluding whether it is necessary to apply digital trade in order to improve international trade and what benefits this would bring,
Digital commerce is a tool that has facilitated the entry of micro, small, medium and large companies into markets and even international ones, allowing the reduction of costs in the buying and selling process and helping to provide services quickly and with quality. In recent years the world has had very sudden changes and is constantly evolving not only in the volume of online users but also in the number of virtual business sites, due to this, globalization and access to information have allowed the development of new commercial spaces breaking barriers such as those of space and time, increasing commercial transactions by digital means and accelerating economic growth. This research is focused on analyzing the causes that limit digital commerce in Ecuador and determine the factors that strengthen it. For this, the descriptive, documentary, qualitative methodology was applied, since documents, concepts, articles by national and international authors were explored, relying on a field investigation that comes from interviews, which was carried out with three experts on the subject. concluding whether it is necessary to apply digital trade in order to improve international trade and what benefits this would bring,
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Palabras clave
COMERCIO DIGITAL, COMERCIO INTERNACIONAL, TIC
Citación
APA