Análisis del cumplimiento de las normas de sustentabilidad en la internacionalización de maracuyá de las mipymes de la zona 5 del ecuador
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El desarrollo de la económica mundial es cada vez mayor. Gracias a la importancia que la
sustentabilidad ha tomado en la interacción comercial en diversos mercados, los países como
Ecuador, que basan su economía en los recursos naturales renovables y no renovables,
presentan un mayor interés en el cumplimiento de dichas normativas. Pese a tener una
superficie relativamente pequeña, el Ecuador es considerado como uno de los países más
ricos en biodiversidad y ecosistemas de todo el mundo. En este proyecto de investigación se
analizó la manera en la que se puede contribuir para el aumento en el nivel del cumplimiento
de las normas de sustentabilidad para la exportación de maracuyá de las Mipymes de la zona
5 del Ecuador, específicamente en la provincia de Los Ríos durante el período 2017 - 2019.
Se analizaron los factores que exige el mercado internacional estadounidense en términos de
sustentabilidad, el nivel de cumplimiento de las normas de sustentabilidad y responsabilidad
social empresarial ISO26000 y las estrategias pueden contribuir al desarrollo sustentable.
Finalmente, se concluyó que las MIPYMES de la zona 5 del Ecuador no cuentan con
correctas normas de sustentabilidad y responsabilidad social empresarial bajo la norma ISO
26000 y no cuenta con ayuda gubernamental tanto técnica como económica. Por esto, se
diseñaron guías para corto, mediano y largo plazo en las que se consideran las barreras de
entrada, procedimientos y el financiamiento para llevar a cabo las actividades productivas.
The development of the world economy is increasing. Thanks to the importance that sustainability has taken on in commercial interaction in various markets, countries like Ecuador, which base their economy on renewable and non-renewable natural resources, have a greater interest in complying with these regulations. Despite having a relatively small area, Ecuador is considered one of the richest countries in biodiversity and ecosystems in the world. In this research project, the way in which it can contribute to increase the level of compliance with the sustainability standards for the export of passion fruit by Mipymes in zone 5 of Ecuador, specifically in the province of Los Ríos, was analyzed. During the period 2017 - 2019. The factors required by the US international market in terms of sustainability, the level of compliance with the standards of sustainability and corporate social responsibility ISO26000 and the strategies that can contribute to sustainable development were analyzed. Finally, it was concluded that the Mipymes in zone 5 of Ecuador do not have the correct standards of sustainability and corporate social responsibility under the ISO 26000 standard and do not have both technical and economic governmental assistance. For this reason, guides were designed for the short, medium and long term in which the entry barriers, procedures and financing are considered to carry out the productive activities.
The development of the world economy is increasing. Thanks to the importance that sustainability has taken on in commercial interaction in various markets, countries like Ecuador, which base their economy on renewable and non-renewable natural resources, have a greater interest in complying with these regulations. Despite having a relatively small area, Ecuador is considered one of the richest countries in biodiversity and ecosystems in the world. In this research project, the way in which it can contribute to increase the level of compliance with the sustainability standards for the export of passion fruit by Mipymes in zone 5 of Ecuador, specifically in the province of Los Ríos, was analyzed. During the period 2017 - 2019. The factors required by the US international market in terms of sustainability, the level of compliance with the standards of sustainability and corporate social responsibility ISO26000 and the strategies that can contribute to sustainable development were analyzed. Finally, it was concluded that the Mipymes in zone 5 of Ecuador do not have the correct standards of sustainability and corporate social responsibility under the ISO 26000 standard and do not have both technical and economic governmental assistance. For this reason, guides were designed for the short, medium and long term in which the entry barriers, procedures and financing are considered to carry out the productive activities.
Descripción
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Palabras clave
MIPYMES, SUSTENTABILIDAD, RESPONSABILIDAD SOCIAL, PRODUCTIVIDAD
Citación
APA