Plan de cadena de exportación de la pulpa de chirimoya de ecuador hacia estados
Fecha
2021
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Editor
Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El presente trabajo de titulación consiste en elaborar un plan de exportación de la pulpa de chirimoya hacia Estados Unidos, la cual la fruta chirimoya no es tan comercial y se busca la apertura de nuevos mercados para que esta se consolide y aumente su oferta exportable.
La chirimoya contiene altos nutrientes y vitaminas que su consumo es ideal para cualquier etapa de nuestra vida, para llevar un estilo saludable de vida. Su producción es mediana, concentrándose en la Isla Puná, la cual no ha mantenido altos niveles de desarrollo debido a que falta incentivos y mejoras en su proceso.
Debido a esto, se ha elegido esta fruta, para elaborar una pulpa de chirimoya la cual será asequible, demostrará la factibilidad de reducción de procesos y una gran utilidad que incrementará su demanda.
El mercado objetivo será EEUU, el cual resulta ser un mercado atractivo debido a los altos índices de obesidad en su población, permitiendo establecer nuevas oportunidades de negocios con la exportación. Deli Frozen Pulp S.A. buscará despegar hacia el mercado estadounidense, promoviendo un producto de calidad, que realizará cambios en los estilos de vida.
The present titling work consists of developing an export plan for custard apple pulp to the United States, in which cherimoya fruit is not so commercial and the opening of new markets is sought so that it consolidates and increases its exportable supply. Cherimoya contains high nutrients and vitamins that its consumption is ideal for any stage of our life, to lead a healthy lifestyle. Its production is medium, concentrating on Isla Puná, which has not maintained high levels of development due to a lack of incentives and improvements in its process. Due to this, this fruit has been chosen to make a custard apple pulp which will be affordable, will demonstrate the feasibility of reducing processes and a great utility that will increase its demand. The target market will be the United States, which turns out to be an attractive market due to the high rates of obesity in its population, allowing the establishment of new business opportunities with exports. Deli Frozen Pulp S.A. will seek to take off towards the US market, promoting a quality product that will make changes in lifestyles.
The present titling work consists of developing an export plan for custard apple pulp to the United States, in which cherimoya fruit is not so commercial and the opening of new markets is sought so that it consolidates and increases its exportable supply. Cherimoya contains high nutrients and vitamins that its consumption is ideal for any stage of our life, to lead a healthy lifestyle. Its production is medium, concentrating on Isla Puná, which has not maintained high levels of development due to a lack of incentives and improvements in its process. Due to this, this fruit has been chosen to make a custard apple pulp which will be affordable, will demonstrate the feasibility of reducing processes and a great utility that will increase its demand. The target market will be the United States, which turns out to be an attractive market due to the high rates of obesity in its population, allowing the establishment of new business opportunities with exports. Deli Frozen Pulp S.A. will seek to take off towards the US market, promoting a quality product that will make changes in lifestyles.
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Palabras clave
OFERTA EXPORTABLE, NEGOCIO, FACTIBILIDAD, INCENTIVOS
Citación
APA