Diseño de plan de negocios para cafeteria temática en la ciudad de Balzar año 2021-2022
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El siguiente proyecto tiene como objetivo principal la creación de una cafetería con temática “COFFEE PURO AMOR” en la ciudad de Balzar, se decidió realizar este plan negocio debido a la demanda en la población de la ciudad Balzareña hacia restaurantes y cafeterías, este negocio pretende ofrecer un concepto diferente al de una cafetería tradicional, donde se sirvan bebidas frías, calientes, wafles, sándwiches, tés, bolones, repostería, el cual tendrá un plus de un ambiente natural y de realizar eventos anuales de días festivos.
En los capítulos siguientes se realizan estudios necesarios para la elaboración del plan de negocios, donde se darán a conocer los alcances y condiciones del mercado al que se pretende satisfacer, presentando la implementación de un lugar más armonioso, cómodo y una atención al cliente eficiente.
También se destaca la importancia de establecer las condiciones técnicas, operativas, administrativas y financiera de la cafetería, cuyo proceso nos mostrará la viabilidad del proyecto, su inversión inicial, las proyecciones de ventas, compras de materia prima, el capital de trabajo y el uso de métodos como el VAN y el TIR, esto con la finalidad de determinar si el negocio es rentable.
The following project has as its main objective the creation of a coffee shop with the theme "COFFEE PURO AMOR" in the city of Balzar, it was decided to carry out this business plan due to the demand in the population of the city of Balzareña towards restaurants and coffee shops, this business aims offer a different concept from that of a traditional coffee shop, where hot and cold drinks, waffles, sandwiches, teas, bolones, pastries are served, which will have the added bonus of a natural environment and annual holiday events. In the following chapters, necessary studies are carried out for the elaboration of the business plan, where the scope and conditions of the market to be satisfied will be announced, presenting the implementation of a more harmonious, comfortable place and efficient customer service. The importance of establishing the technical, operational, administrative, and financial conditions of the coffee shop is also highlighted, whose process will show us the viability of the project, its initial investment, sales projections, purchases of raw materials, working capital and the use of methods such as the VAN and the TIR, this in order to determine if the business is profitable.
The following project has as its main objective the creation of a coffee shop with the theme "COFFEE PURO AMOR" in the city of Balzar, it was decided to carry out this business plan due to the demand in the population of the city of Balzareña towards restaurants and coffee shops, this business aims offer a different concept from that of a traditional coffee shop, where hot and cold drinks, waffles, sandwiches, teas, bolones, pastries are served, which will have the added bonus of a natural environment and annual holiday events. In the following chapters, necessary studies are carried out for the elaboration of the business plan, where the scope and conditions of the market to be satisfied will be announced, presenting the implementation of a more harmonious, comfortable place and efficient customer service. The importance of establishing the technical, operational, administrative, and financial conditions of the coffee shop is also highlighted, whose process will show us the viability of the project, its initial investment, sales projections, purchases of raw materials, working capital and the use of methods such as the VAN and the TIR, this in order to determine if the business is profitable.
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Palabras clave
VIABILIDAD, RENTABLE, EFICIENTE
Citación
APA