Diseño de empresa manufacturera de productos prefabricados con material reciclable para el sector de la construccion en
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El estudio plantea un proyecto para una planta de producción de bloques para el sector de construcción elaborados a partir de material reciclado, los objetivos específicos son revisar el marco teórico, conceptual y referencial sobre el tema. La metodología es una combinación de estudios de campo y bibliográficos. Como estudios de campo se aplicaron técnicas de encuesta y entrevista. Los instrumentos fueron el cuestionario y el guion de entrevista. La población está constituida por representantes de empresas de construcción con sede en Guayaquil. El estudio de mercado indica que existe una demanda de alrededor 22 millones de bloques para pared exterior, interior y cajoneta en el país. Las principales conclusiones son: i) Se dispone de un plan de negocios extenso que incluye un marco teórico, metodológico, investigación de mercado, descripción de maquinaria y equipo, procesos técnicos, organizativa, de producto, las diferentes estrategias para abordar el marketing y los estudios financieros. ii) Existe una tendencia de apertura cultural en el reciclaje, en todos los ámbitos. iii) se diseñó una metodología ajustada a este tipo de estudios y proyectos que es totalmente práctica, para esto se consideró trabajo de campo mediante encuestas y entrevistas; además de la investigación secundaria. iv) la propuesta incluye un estudio técnico, organizativo, de mercado y financiero; v) para establecer viabilidad financiera se utilizó un horizonte de proyección a cinco años, para ello se dispone de un estado de resultados proyectado, un flujo de fondos, un estado de situación financiera. Se consideró una inflación proyectada del 2,71% y un incremento anual de cantidades vendidas del 5% por año.
from recycled material, the specific objectives are to review the theoretical, conceptual and referential framework on the subject. The methodology is a combination of field and bibliographic studies. As field studies, survey and interview techniques were applied. The instruments were the questionnaire and the interview script. The population is made up of representatives of construction companies based in Guayaquil. The market study indicates that there is a demand for around 22 million blocks for exterior, interior and box walls in the country. The main conclusions are: i) There is an extensive business plan that includes a theoretical and methodological framework, market research, description of machinery and equipment, technical, organizational and product processes, the different strategies to address marketing and financial studies. ii) There is a trend of cultural openness in recycling, in all areas. iii) a methodology adjusted to this type of studies and projects was designed that is totally practical, for this field work was considered through surveys and interviews; in addition to secondary research. iv) the proposal includes a technical, organizational, market and financial study; v) to establish financial viability, a projection horizon of five years was used, for which a projected income statement, a cash flow, and a statement of financial position were available. A projected inflation of 2.71% and an annual increase in quantities sold of 5% per year were considered.
from recycled material, the specific objectives are to review the theoretical, conceptual and referential framework on the subject. The methodology is a combination of field and bibliographic studies. As field studies, survey and interview techniques were applied. The instruments were the questionnaire and the interview script. The population is made up of representatives of construction companies based in Guayaquil. The market study indicates that there is a demand for around 22 million blocks for exterior, interior and box walls in the country. The main conclusions are: i) There is an extensive business plan that includes a theoretical and methodological framework, market research, description of machinery and equipment, technical, organizational and product processes, the different strategies to address marketing and financial studies. ii) There is a trend of cultural openness in recycling, in all areas. iii) a methodology adjusted to this type of studies and projects was designed that is totally practical, for this field work was considered through surveys and interviews; in addition to secondary research. iv) the proposal includes a technical, organizational, market and financial study; v) to establish financial viability, a projection horizon of five years was used, for which a projected income statement, a cash flow, and a statement of financial position were available. A projected inflation of 2.71% and an annual increase in quantities sold of 5% per year were considered.
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Palabras clave
EMPRESA, PLANIFICACIÓN, CONSTRUCCIÓN, PRODUCCIÓN
Citación
APA