Plan estrategico para la empresa de transporte hccargos s.a. de la ciudad de Guayaquil
Fecha
2021
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El presente trabajo tiene como objetivo general diagnosticar la situación actual de la Compañía de Transporte de Carga Pesada HC CARGO para mejorar a través de un Plan Estratégico, los procesos administrativos y operativos que se llevan a cabo en la organización. Para llevar a cabo la investigación se hizo un análisis de las causas que han generado problemas en la gestión administrativa y operativa de la empresa. Se trató de una investigación descriptiva con un enfoque mixto, utilizando técnicas de recolección de información como la encuesta, realizada a 25 trabajadores de la empresa; la entrevista realizada al gerente general y la investigación documental. La información recolectada permitió conocer las opiniones, puntos de vistas y expectativas de los trabajadores de la empresa, en cuanto a la propuesta de estudio y los problemas en la organización. Se pudo concluir que la empresa presenta debilidades por la falta de un plan estratégico que permita integrar a todas las áreas y miembros de la organización, hacia el logro de objetivos comunes. Como principal resultado de la investigación, se propuso un Plan Estratégico basado en el Balance Scorecard y sus cuatro elementos principales, claramente detallados en la propuesta presentada. Se considera un aporte muy valioso que será de gran beneficio para la empresa y sus trabajadores.
The general objective of this work is to diagnose the current situation of the Heavy Cargo Transport Company HC CARGO to improve, through a Strategic Plan, the administrative and operational processes that are carried out in the organization. To carry out the investigation, an analysis was made of the causes that have generated problems in the administrative and operational management of the company. It was a descriptive investigation with a mixed approach, using information collection techniques such as the survey, carried out on 25 company workers; the interview with the general manager and the documentary research. The information collected allowed to know the opinions, points of view and expectations of the company's workers, regarding the study proposal and the problems in the organization. It was concluded that the company has weaknesses due to the lack of a strategic plan that allows integrating all areas and members of the organization, towards the achievement of common objectives. As the main result of the investigation, a Strategic Plan was proposed based on the Balance Scorecard and its four main elements, clearly detailed in the proposal presented. It is considered a very valuable contribution that will be of great benefit to the company and its workers.
The general objective of this work is to diagnose the current situation of the Heavy Cargo Transport Company HC CARGO to improve, through a Strategic Plan, the administrative and operational processes that are carried out in the organization. To carry out the investigation, an analysis was made of the causes that have generated problems in the administrative and operational management of the company. It was a descriptive investigation with a mixed approach, using information collection techniques such as the survey, carried out on 25 company workers; the interview with the general manager and the documentary research. The information collected allowed to know the opinions, points of view and expectations of the company's workers, regarding the study proposal and the problems in the organization. It was concluded that the company has weaknesses due to the lack of a strategic plan that allows integrating all areas and members of the organization, towards the achievement of common objectives. As the main result of the investigation, a Strategic Plan was proposed based on the Balance Scorecard and its four main elements, clearly detailed in the proposal presented. It is considered a very valuable contribution that will be of great benefit to the company and its workers.
Descripción
pdf
Palabras clave
PLAN ESTRATÉGICO, BALANCE SCORECARD, GESTIÓN ADMINISTRATIVA, GESTIÓN OPERATIVA, OBJETIVOS, METAS
Citación
APA