Perfil de egreso y desempeño profesional del ingeniero en publicidad de la universidad Laica Vicente Rocafuerte.
Fecha
2010
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UNIVERSIDAD DE GUAYAQUIL: Facultad De Filosofía,Letras Y Ciencias De La Educación
Resumen
Me he visto en la necesidad de despertar en el futuro profesional muchas
expectativas e intereses que lo motiven a desarrollar su creatividad,
analizando los diferentes conceptos y prácticas que se han dado en esta
materia para que entre a formar parte del sistema educativo, como un
modelo innovador que se encargará de destacar la importancia e
influencias en el diseño curricular. El manejo de los jingles publicitarios
para una óptima gestión de las empresas, contribuirán a fortalecer el
proceso de ínter aprendizaje y ayudarán a organizar la aplicación de
nuevas técnicas, fomentando el dinamismo y creatividad para mejorar el
pensum del futuro Ingeniero en Publicidad; consiguiendo que los
estudiantes interesados a seguir esta profesión tengan una visión claro
del campo de acción al que puedan acceder, gracias a los conocimientos
marcados en esta innovación. El perfil profesional que esta carrera
propone entregar a la sociedad; debe considerar también su formación
como ser humano, y defensor de causas nobles y justas que envuelven a
la sociedad a la que pertenece.
It has been necessary for me to awake in the professional future that motivates the interest and the expectations in the creative development. Analyzing the different concepts and training that it has been given in this matter to form part of the Educational System. As an innovative model that will brig up and emphasized the importance and the influence of the curriculum designed. The handling to the swing publicity for the optimal administration of the companies, will contribute to strength the process of interim traineeship and will help to organize the application of new techniques, promoting the dynamism and creativity to improve the academic future of the new Publicity Engineers; Obtaining the student's interest to follow this profession and have a clear vision of the field that they could reach, thanks to the knowledge emphasized in this innovation. The professional profile that this career proposes to give to the society; have to consider the formation of the human being and defender of noble reasons and in all fairness that involved the society that he belongs to.
It has been necessary for me to awake in the professional future that motivates the interest and the expectations in the creative development. Analyzing the different concepts and training that it has been given in this matter to form part of the Educational System. As an innovative model that will brig up and emphasized the importance and the influence of the curriculum designed. The handling to the swing publicity for the optimal administration of the companies, will contribute to strength the process of interim traineeship and will help to organize the application of new techniques, promoting the dynamism and creativity to improve the academic future of the new Publicity Engineers; Obtaining the student's interest to follow this profession and have a clear vision of the field that they could reach, thanks to the knowledge emphasized in this innovation. The professional profile that this career proposes to give to the society; have to consider the formation of the human being and defender of noble reasons and in all fairness that involved the society that he belongs to.
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Palabras clave
DESEMPEÑO PROFESIONAL, RENDIMIENTO CURRICULAR, PUBLICIDAD