La Economía Azul: Importancia y estrategias de implementación en las Pymes del sector textil de la ciudad de Guayaquil.
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2022-03
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Facultad de Ciencias Económicas. Universidad de Guayaquil
Resumen
La Economía Azul propone un paradigma de aprovechamiento de recursos, prevención de riesgos contaminantes en zonas marinas y costeras; y responsabilidad social empresarial que se puede aplicar en cualquier tipo de empresa o área de mercado, por ello el objetivo de este proyecto de investigación fue analizar la importancia y las estrategias que faciliten la implementación de este modelo en la industria textil de la ciudad de Guayaquil. Para el cumplimiento de los objetivos planteado, se usó un enfoque de investigación cualitativo, utilizando técnicas e instrumentos adecuados para la recolección de datos de fuentes primarias, se realizaron dos entrevistas y también, se recurrió a levantar información documental a través de medios bibliográficos. Los resultados obtenidos al final del desarrollo de este estudio se analizaron, permitiendo identificar las ventajas de la implementación de este modelo en fábricas e industrias del sector textil, confirmando la premisa establecida en la que se plantea que con las herramientas que ofrece la Economía Azul, se pueden mitigar la contaminación provocada por este sector manufacturero.
The Blue Economy proposes a paradigm of resource use, prevention of polluting risks in marine and coastal areas; and corporate social responsibility that can be applied in any type of company or market area, therefore the objective of this research project was to analyze the importance and strategies that facilitate the implementation of this model in the textile industry in the city of Guayaquil. In order to achieve the proposed objectives, a qualitative research approach was used, using appropriate techniques and instruments for the collection of data from primary sources, two interviews were conducted and also, documentary information was collected through bibliographic means. The results obtained at the end of the development of this study were analyzed, allowing to identify the advantages of implementing this model in factories and industries of the textile sector, confirming the premise established in which it is stated that with the tools offered by the Blue Economy, the pollution caused by this textile industry can be mitigated.
The Blue Economy proposes a paradigm of resource use, prevention of polluting risks in marine and coastal areas; and corporate social responsibility that can be applied in any type of company or market area, therefore the objective of this research project was to analyze the importance and strategies that facilitate the implementation of this model in the textile industry in the city of Guayaquil. In order to achieve the proposed objectives, a qualitative research approach was used, using appropriate techniques and instruments for the collection of data from primary sources, two interviews were conducted and also, documentary information was collected through bibliographic means. The results obtained at the end of the development of this study were analyzed, allowing to identify the advantages of implementing this model in factories and industries of the textile sector, confirming the premise established in which it is stated that with the tools offered by the Blue Economy, the pollution caused by this textile industry can be mitigated.
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Palabras clave
ECONOMÍA AZUL, SECTOR TEXTIL, PYMES, CONTAMINACIÓN
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APA