Plan de negocios para la creación de una empresa de servicios de coworking en Guayaquil
Fecha
2022-09
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La presente investigación tiene como objetivo elaborar un plan de negocios para la creación de
una empresa de servicios de Coworking en Guayaquil. Las principales motivaciones a la
actividad emprendedora, tienen que ver mayormente con la falta de oportunidades en el
mercado laboral, así como los bajos salarios que se ofrecen y la gran cantidad de requisitos que
exigen las compañías. Para el levantamiento de datos se aplicó un estudio descriptivo de
enfoque cuantitativo, a partir de una encuesta que permita indagar sobre los aspectos que le
parecen relevantes a los clientes para aportarle valor y demás elementos que ayuden a que la
propuesta de Coworking sea innovadora y realmente se muestren interesados en contratar el
servicio. Los resultados determinaron que, la mayoría de encuestados no dispone de un lugar
apropiado para hacer su trabajo y el coworking podría ser una alternativa que les dé mayor
profesionalismo hacia sus clientes. Por tanto, se concluye que el proyecto tendría un alto nivel
de aceptación. Ademas, se llevó a cabo un análisis de viabilidad financiera a partir de índices
de retorno de la TIR y VAN, concluyendo que la inversión se recuperaría dentro de los primeros
cinco años.
The objective of this research is to develop a business plan for the creation of a Coworking services company in Guayaquil. The main motivations for entrepreneurship have to do mainly with the lack of opportunities in the labor market, as well as the low salaries offered and the large number of requirements demanded by the companies. For the data collection, a descriptive study with a quantitative approach was applied, based on a survey that allows inquiring about the aspects that seem relevant to customers to add value and other elements that help the Coworking proposal to be innovative and really interested in hiring the service. The results determined that most respondents do not have an appropriate place to do their work and coworking could be an alternative that gives them more professionalism to their clients. Therefore, it is concluded that the project would have a high level of acceptance. In addition, a financial feasibility analysis was carried out based on IRR and NPV return rates, concluding that the investment would be recovered within the first five years
The objective of this research is to develop a business plan for the creation of a Coworking services company in Guayaquil. The main motivations for entrepreneurship have to do mainly with the lack of opportunities in the labor market, as well as the low salaries offered and the large number of requirements demanded by the companies. For the data collection, a descriptive study with a quantitative approach was applied, based on a survey that allows inquiring about the aspects that seem relevant to customers to add value and other elements that help the Coworking proposal to be innovative and really interested in hiring the service. The results determined that most respondents do not have an appropriate place to do their work and coworking could be an alternative that gives them more professionalism to their clients. Therefore, it is concluded that the project would have a high level of acceptance. In addition, a financial feasibility analysis was carried out based on IRR and NPV return rates, concluding that the investment would be recovered within the first five years
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Palabras clave
COWORKING, EMPRENDIMIENTO, PLAN DE NEGOCIOS, TRABAJO COLABORATIVO, ESTUDIO DE MERCADO
Citación
APA