Diseño de una empresa de agua purificada dedicada al tratamiento, embotellamiento y comercialización, en Posorja
Fecha
2021-09
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación se centra en el diseño de una empresa de agua purificada dedicada al tratamiento, embotellamiento y comercialización, en la parroquia Posorja, mediante la elaboración de un plan de negocios donde se estudiará el entorno de la empresa analizando y evaluando los posibles resultados en función de lograr los objetivos planteados en este trabajo. El tipo de investigación que se utilizó en el presente trabajo es mixta al reunir características de investigación descriptiva con trabajo de análisis documental y trabajo de campo buscando respuesta e identificando elementos que caracterizan el problema de la investigación partiendo de situaciones y hechos reales, mediante la recopilación masiva de información tales como encuestas y técnicas de observación directa que se realizara en el sector Colinas de Posorja, parroquia Posorja. Se analizo la viabilidad del plan de negocios para diseñar una empresa de agua purificada dedicada al tratamiento, embotellamiento y comercialización y se concluye que el mismo es viable financieramente
This research work focuses on the design of a purified water company dedicated to treatment, bottling and commercialization, in the Posorja parish, through the development of a business plan where the company's environment will be studied, analyzing and evaluating the possible results based on achieving the objectives set out in this work. The type of research used in the present work is mixed by bringing together descriptive research characteristics with documentary analysis work and field work seeking answers and identifying elements that characterize the research problem based on real situations and facts, by collecting massive amount of information such as surveys and direct observation techniques to be carried out in the Colinas de Posorja sector, Posorja parish. The viability of the business plan to design a purified water company dedicated to treatment, bottling and marketing was analyzed and it was concluded that it is financially viable.
This research work focuses on the design of a purified water company dedicated to treatment, bottling and commercialization, in the Posorja parish, through the development of a business plan where the company's environment will be studied, analyzing and evaluating the possible results based on achieving the objectives set out in this work. The type of research used in the present work is mixed by bringing together descriptive research characteristics with documentary analysis work and field work seeking answers and identifying elements that characterize the research problem based on real situations and facts, by collecting massive amount of information such as surveys and direct observation techniques to be carried out in the Colinas de Posorja sector, Posorja parish. The viability of the business plan to design a purified water company dedicated to treatment, bottling and marketing was analyzed and it was concluded that it is financially viable.
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Empresa de Agua Purificada, Plan de Negocios
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APA